Package Design

Structural Design

The new spherical logo depicts silhouettes of dynamic human forms against a background in shades of blue—reflecting USANA’s wish to prolong life, unify mankind, and fight global hunger. The logo is also printed with a glossy finish on the secondary packaging.
Package Case Study
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Debossed custom closure depicts 'one world'

USANA Health Sciences’ rebranding effort includes the design and manufacture of a custom container closure debossed with the company’s new ‘one world’ logo.
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Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Package Case Study
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Sauce bottle symbolizes stalwart servicemen

A striking bottle with an even more arresting backstory, a new 500-mL PET package for Forces Sauces, sold in the U.K., cleverly conveys the brand’s mission: to raise money in support of disabled and vulnerable ex-servicemen and women, as well as those currently serving in the military.
Column/Opinion
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Danone be nimble, Danone be quick

Large consumer packaged goods manufacturers are often criticized for not being able to adjust their manufacturing operations quickly enough. But it would appear that Danone, one of the largest producers of yogurt in the world, is capable of adjusting its packaging pretty rapidly when it needs to.
Package Case Study
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Single-serve wine vials provide 'accessible luxury'

New glass vial package designed to hold a single serving of high-end wine; applications include hotel amenities and restaurants, among others.
Wright Medical’s package meets multiple demands
Package Case Study
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Wright Medical’s package meets multiple demands

Award-winning PETG thermoform functions in both sterile and non-sterile environments, eases validation, and ensures no punctures or pinholes.
Green Toys is a unique brand and stands out as such on the shelf. It reassures but doesn’t overreach.
Feature Article
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Exceed consumer expectations through package design

Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
Package Case Study
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Stand-up pouch evokes old-fashioned canning jar

A new line of dairy-free, vegan tomato sauces launches in a stand-up pouch shaped like a canning jar. A ‘handmade’ tag with cord completes the farm-fresh feeling.
Column/Opinion
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Analyzing Coke’s ice bottle

Coke is a master at using packaging as a marketing tool, but is the company using it to build the best legacy?
Feature Article
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Stirring the pot of package innovation

LiDestri Food & Beverage is set to expand into multi-compartment flexible pouches for pharmaceutical, nutraceutical, and cosmetic applications.
Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
New 4”-wide square polypropylene tub.
Package Case Study
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
News
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NACD 2013 Packages of the Year announced

Commercial packages in seven categories are rated on factors such as innovation, sustainability, graphics, decoration, and more. A prefilled hummingbird feeder is deemed Best of Show.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.

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