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Package Design

Structural Design

New 4”-wide square polypropylene tub.
Package Case Study
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
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News
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NACD 2013 Packages of the Year announced

Commercial packages in seven categories are rated on factors such as innovation, sustainability, graphics, decoration, and more. A prefilled hummingbird feeder is deemed Best of Show.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
Package Case Study
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
ColaLife crate
Feature Article
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Medicine kit package helps ColaLife save lives in Zambia

Wedge-shaped anti-diarrhea Kit Yamoyo package ‘piggybacks’ in unused space within CocaCola crates to take advantage of the beverage giant’s global distribution system.
Package Case Study
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First frozen coffee drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit to debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience.
Package Case Study
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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
Package Case Study
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Wine by the single-serve PET glass served up for summer

Single-serve wine in a stemware-style PET glass is launched, using proprietary technology that keeps the product fresh and the glass clean from handling.
Package Case Study
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
Avive image
News
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HCPC announces 2012 Compliance Packages of the Year

Avive, Med-ic, and Strattera earn top honors from the Healthcare Compliance Packaging Council at RxAdherence.
Scotts creates a no-mess, no-guesswork lawn spreader that works with pouched lawn-care products that snap into place and provide controlled-flow dispensing.
Feature Article
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Flexible packaging specification guidelines

Here are nine tips to help you get started with the process of deciding what film or films to include in a flexible structure or in a rigid package with film barrier.
Package Case Study
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Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
Package Case Study
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Seed mix entices in new windowed bag

A new package design for 20-lb bags of food-plot seed for deer allows for gravure-printed graphics across the entire bag, as well as a see-through window insert.
Package Case Study
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Shaped candy boxes get chocolates back on gifting radar

Cadbury introduces brightly decorated boxes shaped in flower and heart designs for its chocolate pralines, positioning them perfectly for gift giving.

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