Package Design

Structural Design

Package Case Study
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First frozen coffee drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit to debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
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Package Case Study
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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
Package Case Study
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Wine by the single-serve PET glass served up for summer

Single-serve wine in a stemware-style PET glass is launched, using proprietary technology that keeps the product fresh and the glass clean from handling.
Package Case Study
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Pepsi launches first new bottle design in 16 years

The new bottle's bold swirl and elevated profile are said to reflect the brand's attributes and youthful spirit.
Avive image
News
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HCPC announces 2012 Compliance Packages of the Year

Avive, Med-ic, and Strattera earn top honors from the Healthcare Compliance Packaging Council at RxAdherence.
Scotts creates a no-mess, no-guesswork lawn spreader that works with pouched lawn-care products that snap into place and provide controlled-flow dispensing.
Feature Article
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Flexible packaging specification guidelines

Here are nine tips to help you get started with the process of deciding what film or films to include in a flexible structure or in a rigid package with film barrier.
Package Case Study
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Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.
Package Case Study
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Seed mix entices in new windowed bag

A new package design for 20-lb bags of food-plot seed for deer allows for gravure-printed graphics across the entire bag, as well as a see-through window insert.
Package Case Study
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Shaped candy boxes get chocolates back on gifting radar

Cadbury introduces brightly decorated boxes shaped in flower and heart designs for its chocolate pralines, positioning them perfectly for gift giving.
Phillip VanDusen
Column/Opinion
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The sentient side of package design

Philip VanDusen, executive creative director of brand consulting firm Landor Associates, explains how sensory packaging can elevate a brand, making it more likely to be picked up off the shelf.
Feature Article
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BOPP bag for cat litter delivers shelf appeal, reduces damage

Dissatisfied with damage from its previous paper bags, MFM Industries, Inc. switches to polywoven BOPP bags that add strength and offer market differentiation.
AeroShot Energy image
Feature Article
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Packaging critical for AeroShot Energy launch

Portability, dispensing, and graphics help market air-based energy product, as discussed in this exclusive Q&A.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article
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Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.
Single-dose Tide Pods feature an exclusive three-chamber design containing product formulations that brighten, fight stains, and clean.
Package Case Study
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Top packages take innovation to the next level

Fourth-quarter survey rewards packages in the home and garden market that use advanced technology platforms and facilitate new ways of interacting with products.
News
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Registration opens for 2013 '48 Hour Re-Pack' Student Packaging Design Competition

Student competition that gives entrants 48 hr to design, build, and film a packaging project is now open for registration.

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