Package Design

Structural Design

Package Case Study
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Single-serve wine vials provide 'accessible luxury'

New glass vial package designed to hold a single serving of high-end wine; applications include hotel amenities and restaurants, among others.
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Wright Medical’s package meets multiple demands
Package Case Study
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Wright Medical’s package meets multiple demands

Award-winning PETG thermoform functions in both sterile and non-sterile environments, eases validation, and ensures no punctures or pinholes.
Green Toys is a unique brand and stands out as such on the shelf. It reassures but doesn’t overreach.
Feature Article
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Exceed consumer expectations through package design

Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
Package Case Study
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Stand-up pouch evokes old-fashioned canning jar

A new line of dairy-free, vegan tomato sauces launches in a stand-up pouch shaped like a canning jar. A ‘handmade’ tag with cord completes the farm-fresh feeling.
Column/Opinion
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Analyzing Coke’s ice bottle

Coke is a master at using packaging as a marketing tool, but is the company using it to build the best legacy?
Feature Article
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Stirring the pot of package innovation

LiDestri Food & Beverage is set to expand into multi-compartment flexible pouches for pharmaceutical, nutraceutical, and cosmetic applications.
Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
New 4”-wide square polypropylene tub.
Package Case Study
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
News
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NACD 2013 Packages of the Year announced

Commercial packages in seven categories are rated on factors such as innovation, sustainability, graphics, decoration, and more. A prefilled hummingbird feeder is deemed Best of Show.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
Package Case Study
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Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
ColaLife crate
Feature Article
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Medicine kit package helps ColaLife save lives in Zambia

Wedge-shaped anti-diarrhea Kit Yamoyo package ‘piggybacks’ in unused space within CocaCola crates to take advantage of the beverage giant’s global distribution system.
Package Case Study
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First frozen coffee drink kit stands up and stands out in flexible pouch

Frozen coffee blend kit to debut in the grocer’s freezer section in a brightly colored flex-pack featuring graphics that build on Seattle’s Best Coffee’s 40 years of coffee-making experience.
Package Case Study
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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.

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