Package Design

Structural Design

Package Case Study
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Portable pouches for chia-seed snack speak of vitality

Bright, energized graphics for a new squeezable, reclosable snack pouch for Mamma Chia Vitality Snacks convey the health-giving properties of the ancient chia seed.
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Package Case Study
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New cocktail brand lets you have a ball, catch a buzz

Irreverent new single-serve cocktail beverage BuzzBallz comes in a brightly colored party ball-shaped 'PET can' that is unbreakable, freezable, and fun.
Package Case Study
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Slow-aged Nicaraguan rum is elegant in ultra-premium package

A new ultra-premium rum from Nicaraguan distiller Flor de Caña uses a heavy, beveled-edge glass bottle with a black-and-gold label to convey uniqueness and modernity.
Feature Article
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Rigid structural design and brand management

With pressure to reduce materials in packaging across the board, rigid plastic containers have a lot to lose in consumers’ minds.
Sealed double-barrier trays are placed into a folding carton, supplied by Barger. The FORZA packaging consists of a total of four thermoformed PETG trays; one inner tray, two sizes of inner retainer trays, and an outer tray sealed with coated Tyvek lidding material.
Package Case Study
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Double-barrier tray accommodates 700 spinal implants

Medical device maker Orthofix works with its packaging supplier to fit some 700 spinal implant products into four trays with retainers.
Package Case Study
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Domino launches shapely, 'table-worthy' canister design

A new hourglass-shaped package with a flip-top closure for two varieties of sugar under the Domino and C&H brands is designed for tabletop usage.
Specialty labels provide drug delivery systems maker SHL with unique branding and appeal, and increase ease of use for patients.
Package Case Study
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SHL equips autoinjectors with multi-functional labels

Specialty labels provide drug delivery systems maker with unique branding, appeal, and increase ease of use for patients.
Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Aragan, a French laboratory that specializes in the use of natural ingredients, has selected Burgopak Healthcare & Technology to package its range of probiotics and dietary supplements.
Package Case Study
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French lab Aragan uses packaging with sliding mechanism

Opening and closing functionality in either single or double blister pack formats creates point of differentiation in pharmacies throughout France.
Package Case Study
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Dip snacking and serving made easier with new guacamole packs

Wholly Guacamole dips launch in an easy peel-and-serve tray and in a 100-calorie mini cup, providing consumers with more convenient serving and snacking options.
Package Case Study
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Iconic honey bear bottle takes sassy turn with honey badger shape

With funds from Kickstarter, three friends develop a bold BBQ sauce packaged in a custom a honey badger-shaped bottle that overcomes a number of production challenges.
The new spherical logo depicts silhouettes of dynamic human forms against a background in shades of blue—reflecting USANA’s wish to prolong life, unify mankind, and fight global hunger. The logo is also printed with a glossy finish on the secondary packaging.
Package Case Study
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Debossed custom closure depicts 'one world'

USANA Health Sciences’ rebranding effort includes the design and manufacture of a custom container closure debossed with the company’s new ‘one world’ logo.
Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Package Case Study
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Sauce bottle symbolizes stalwart servicemen

A striking bottle with an even more arresting backstory, a new 500-mL PET package for Forces Sauces, sold in the U.K., cleverly conveys the brand’s mission: to raise money in support of disabled and vulnerable ex-servicemen and women, as well as those currently serving in the military.
Column/Opinion
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Danone be nimble, Danone be quick

Large consumer packaged goods manufacturers are often criticized for not being able to adjust their manufacturing operations quickly enough. But it would appear that Danone, one of the largest producers of yogurt in the world, is capable of adjusting its packaging pretty rapidly when it needs to.

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