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Package Design

Structural Design

Package Case Study
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SURE rebrand commits to female audience

An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.
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Innovative package design dazzles for LIQS rollout.
Package Case Study
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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
Package Case Study
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'Oven Box' design delights Thelma's Treats

Company bakes homemade cookies fresh to order, delivering them in a keepsake folding carton that resembles and opens like an old-fashioned oven.
Package Case Study
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Shapely new Domino Sugar bottle is a first

Domino Foods introduces a ‘table-worthy’ bottle, with a graceful, carafe-like shape and easy-dispense closure for two varieties of its Domino Sugar and C&H Sugar brands.
This is one of 12 packages evaluated in a recent Affinnova audit.
Feature Article
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Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Package Case Study
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Two-count blister packs for ‘smart pills’

Tucson-based Brainiac Supplements LLC wanted to market its Study Buddy nutrient-based study aid capsules in high-impact packaging.
Package Case Study
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Premium perfume bottle and cap create 'olfactory sculpture'

New luxury perfume is packaged in an organically sculptured bottle with a custom closure made from ash wood.
Package Case Study
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Artisan butter pack disrupts category norms

A silver, brushed aluminum butter dish retail pack for artisan brand Lurpak Slow Churned brings a commodity product out of the fridge and to the center of the table.
Feature Article
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Top stories of 2013: Design dominates

In 2013, Packaging World’s online readers were hungry for news on packaging innovation, with nine of the top-10 most-viewed articles focusing on design.
Author Katherine Eban’s (shown here) book “Dangerous Doses,” exposed the dark side of America’s pharmaceutical trade. Here, the investigative journalist looked at the epic inside story of long-term criminal fraud at Ranbaxy, the Indian drug company that makes generic Lipitor for millions of Americans.
Column/Opinion
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Your Top 10 Healthcare Packaging stories from 2013

Serialization stories dominated the list among Healthcare Packaging online readers, but the top-read story of the year revealed some dirty deeds.
Package Case Study
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Artist-designed glass bottle elevates cachaça brand

Brazilian spirits company Yaguara partners with artist Brian Clarke and luxury glass packaging team to create a unique bottle with strong shelf presence.
HELLO PRODUCTS. This photo shows packages of the company’s mouthwash, toothpaste, and breath spray, all introduced in early 2013.
Package Case Study
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'Packaging as art' approach guides Hello Products' oral care line

Suppliers partner to speed ‘seriously friendly' oral care products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Portable pouches for chia-seed snack speak of vitality

Bright, energized graphics for a new squeezable, reclosable snack pouch for Mamma Chia Vitality Snacks convey the health-giving properties of the ancient chia seed.
Package Case Study
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New cocktail brand lets you have a ball, catch a buzz

Irreverent new single-serve cocktail beverage BuzzBallz comes in a brightly colored party ball-shaped 'PET can' that is unbreakable, freezable, and fun.
Package Case Study
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Slow-aged Nicaraguan rum is elegant in ultra-premium package

A new ultra-premium rum from Nicaraguan distiller Flor de Caña uses a heavy, beveled-edge glass bottle with a black-and-gold label to convey uniqueness and modernity.

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