Package Design

Private Label Brands

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Small is the new big

A tortilla chip maker invests in new bagging equipment to keep up with the trend in downsized bags.
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The new packaging innovation leaders

Can it be? Retailers are beginning to take the lead when it comes to packaging initiatives. In doing so, their private-label brands are giving national brands a run for their money, both literally and figuratively.
Barbara Stuckey
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Innovation insights

Innovation can be painful and costly, but the benefits are tremendous for creating brands that keep customers coming back, food and beverage developer Barbara Stuckey advises.
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Shaping a pitch to senior management

The challenge for marketers in these tough economic times is to find money in the budget for creating custom package shapes.
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Private label brands receive consumer stamp of approval...

In the US, nearly 75 percent of consumers think private label products are good alternatives to brand-name products.
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Private label brands receive consumer stamp of approval...

In the US, nearly 75 percent of consumers think private label products are good alternatives to brand-name products.
Feature Article
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How to succeed in the new 'Store-as-Brand' world

Identify category gaps, make your package a disruptive force, and look again at structure. The goals are offering meaningful value and cementing deep consumer relationships.
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Private-label, contracted services showcased at HBA Expo

For buyers and sellers of cosmetics and health and beauty products, HBA Global Expo provides a convenient way to exchange ideas face-to-face with providers of contract packaging and manufacturing services that specialize in these product categories.
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Glimpses of Kodak's 'new world' unfold at annual meeting

Attendees examine industry trends, challenges in Miami, FL.
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Managing quick - turnaround

Market Resource Packaging keeps hundreds of secondary and display packaging jobs per month—often for big brands—on track with a keen attention to detail and documentation.
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Equipment to meet a growing trend

Sometimes, the right piece of packaging equipment makes all the difference in the world when it comes to co-packers meeting the needs of private-label customers.
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Packaging: the new enabler

Our PTIS group of packaging thought leaders from across the value chain and across packaging functions is happy to be contributing to Packaging World on a regular basis.
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Source innovative packagers to stay ahead of maturing private label

How can national brands leverage contract packaging to add value to their consumer products?
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Sachet packaging opportunity?

A sales-expanding idea for health and beauty aids and other products.

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