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Package Design

Private Label Brands

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Package investments that can keep private-label at bay

P&G, Swanson, and McCormick are three brand owners that have invested in better products and packaging. Store brands might be reluctant to copy them.
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Category twists in the air for 2010?

Mintel lists 10 areas in which shoppers will see some new ideas in consumer products, some of them familiar. That could bode well for package design, too.
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Mintel predicts 2010 consumer packaged goods trends

Website Packaging Europe looks at seven trends influencing consumer behavior and package design trends for upcoming year.
Scott Lucas
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Strive to innovate PLMA audience told

Don't view the current economic slump merely as a window to build short-term sales, but rather strive to change consumer behavior and build shopper loyalty by understanding your customers and their needs over the longer term.
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PLMA Show, like the private label market, is booming

First time observations from show floor—packaging still has a long way to go.
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7-Eleven builds a best-value branding strategy

Retailers clearly have become more sophisticated in their approach to driving more ore loyal shoppers to their stores through private-label brands.
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Why Coke, Tide, and Kraft thrive

The reasons go beyond global recognition. Quality products, the right package, and consumer trust help them dominate their categories and also discourage private-label competitors.
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Ready to click the OTC growth switch?

Rx-to-OTC switches tied to economics.
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Pack Expo vibe was palpably positive

Exhibitors and attendees are betting on economic recovery—that’s the message that came through consistently at Pack Expo Las Vegas.
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Private label growth tied to rise in unemployment?

Investor website, The Money Times, makes a case for linking growth of private label to tough economic times, but will new-found consumer loyalty survive economic recovery?
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Positioning your company for growth--the future of packaging

 If someone asked you where packaging is headed over the next decade, you’d probably have a tough time answering.
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Retailers' role in package development: More work to do

 Do retailers aid innovation? Many survey respondents say yes, but CPG companies are less inclined to agree. Progress will require more collaborative input involving suppliers.
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Private label "grows up" for beauty salon market

Once thought as low cost alternative to national brands, private label partners allow salon owners to launch personalized brands, extending their marketing identity.
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Speakers give package design tips in private-label discussion at HBA Global Expo

Presentation discussions focused on what national brands need to do to survive the current economic climate.
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What's new at Pack Expo 2009?

The Brand Zone, which will house The Showcase of Packaging Innovations, is just one of the new features you’ll find at Pack Expo Las Vegas 2009.

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