Package Design

Private Label Brands

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P&G, Kroger show how complex the CPG company-retailer relationship is becoming

Though the two companies clearly need each other to succeed, recent developments also illustrate that the competition between them is keen.
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Store-brand package redesigns provide cue for national brands

Some consumers are beginning to spend again. Now may be the time to rethink design to give your product strong meaning. Some private-label brands already have begun.
Yosemite_wine
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C-stores are going upscale with own wines

These small marts are introducing selections that make the stores a destination, and are gaining popularity among household incomes of up to $75,000.
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One-touch handling

 
PRIVATE BRAND. A&P's Via Roma brand is as good as it gets when it comes to creating a private brand. The package designers were
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Private-label packaging-- a 'flight to value'

It’s not just the recession that’s causing the current spike in private-label sales. Retailers are growing increasingly sophisticated about positioning own-brand items.
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Wegmans: Market savvy and co-packing lift private label

Northeast grocer delivers products that resonate with its customers by understanding trends and nurturing effective supply chain relationships.
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Can OTC pharmaceutical package design influence the influencers?

Physicians, DVRs, the Internet, and friends gain as “influencers’” of consumer OTC drug purchases. Will packaging help marketers appeal to these influencers?
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Why 'quiet' store aisles might thrive in 2010

Categories that national brands tend to bypass for marketing support could open the doors to product and package innovation from store brands, Nielsen exec says.
GLOBAL ISSUE. Vaccine availability for H1N1 influenza remains a key healthcare concern. On a related note, prefilled syringes co
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Healthcare packaging: Forecast 2010

An optimistic job outlook, Rx-to-OTC switches, and upbeat packaging sales predictions offer a beacon of hope for healthcare product packagers.
GROWING LINE. Packaging convenience and graphic consistency play big roles in the continuing growth of 7-Eleven's private-label
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7-Eleven builds a best-value branding strategy

 
LIFESTYLE ENHANCEMENT. The BORBA line of beauty products sold at Sephora shops fit the movement toward improved health and welln
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Private brands--a new balance of power?

Retailers’ brands are creating distinctive identities via design. But at least one expert says the job isn’t finished, thereby providing opportunities across the board.
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Coca-Cola gets it, how about you?

Among the more noteworthy trends in packaged goods manufacturing over the past few years has been the push to give packaging a seat at the table.
FAULTLESS PREP. Orca Bay redesigned its frozen seafood packaging to include two varieties of vacuum-packaging steam technology--
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Value and health drive new food and beverage packaging

A depressed economy and consumers' increasing concerns about personal, as well as environmental, health and wellness drive food and beverage packaging innovations.
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Six steps for developing store brands

 

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