Package Design

Private Label Brands

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How well do you know your Hispanic shoppers? 10 things to consider

An effective packaging strategy goes beyond a bilingual label. It considers all aspects of the package. But first, you need to study this complex and emotional group.
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Private-label product introductions outstripping national brands

‘Benefit loyalty is replacing brand loyalty,’ Mintel exec tells Food Marketing Institute Show audience. ‘Consumers want their needs met.’
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Walmart still searching for alternative to PVC in its packaging

However, the retailer’s annual sustainability report includes some positive news about its effort to reduce plastic-bag waste in its stores.
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Nielsen: Store-brand gains approaching 20% of dollar share in U.S.

National-brand fortunes showed some improvement, but an analysis emphasizes that private-label quality—and prices—will rise as retailers offer premium and unique items.
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Refillable packaging: What's in it for the consumer?

An ASDA supermarket trial in the U.K. offers consumers an in-store opportunity to refill private-label fabric softener in a plastic pouch.
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Kraft CMO sounds warning to FUSE audience: 'Retailers are building brands'

“Private label,” as a term generically defining retailers’ product-marketing approach, is antiquated, said Kirsten Lynch, chief marketing officer at Quaker Foods and Snacks, a division of PepsiCo.
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Fresh research: Shoppers continue to give thumbs-up to private-label

Many consumers don’t see any improvement in the economy as it pertains to their household budget. For national brands, the call-to-action is a focus on value and brand experiences.
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Registration open for Shelf Impact!'s 2010 Package Design Workshops

Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever.
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Analyst: National brands need to focus on experiences

Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
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First crack in private label's gains?

Wall Street Journal on-line reports CPGs are winning back some of the sales lost to private brands during recession.
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BrandSpark's Canadian shopper study reinforces what we know about 2010 consumer behavior

Healthier options, more private label, and a growing suspicion of “green” claims…our neighbors to the north are not that different after all!
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Thought leaders deliver packaging insights

At a first-of-its-kind Pack Expo Thought Leaders Dinner, supplier panelists discuss economic factors, food safety, sustainability, and private-label growth.
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Your national brand's biggest survival threat? It could be your retailer

Retailers, looking to boost sales in hard economic times, are squeezing national brands and giving their own products more shelf play, often at lower prices.
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P&G, Kroger show how complex the CPG company-retailer relationship is becoming

Though the two companies clearly need each other to succeed, recent developments also illustrate that the competition between them is keen.
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Store-brand package redesigns provide cue for national brands

Some consumers are beginning to spend again. Now may be the time to rethink design to give your product strong meaning. Some private-label brands already have begun.

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