Package Design

Private Label Brands

Feature Article
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Survey measures packaging's importance and packagers' strengths

Survey of packagers shows where priorities are. But with each key capability, survey respondents across industries indicate there’s plenty of room for improvement.
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Sterling Anthony, CPP
Feature Article
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The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.
News
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Study: Private label has a lot more legs

The findings represent the view of national brand owners and retailers. The Deloitte study also suggests national brands are losing their hold on consumers.
Package Case Study
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Water bottler loses a panel, gains an edge

A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
News
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Don't rest on successes, speaker says at PLMA Expo

Morning News Beat editor implores both national brands and private brands to continually understand consumer needs in working better with retailers.
SHAPELY DESIGN. Safeway Foods has brought a distinctive shape to the table in the new design for its ice cream containers. Custo
Package Case Study
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Safeway brings a custom package shape to private-label--with cost savings

Are store brands on the cusp of bringing a new dimension to store shelves? Structural innovation largely has been the domain of national brands.
News
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Assessing the ramifications of front-of-pack label

Front-of-pack nutrition labeling is a hot button in the push to improve dietary habits in the U.S. The Food and Drug Administration is expected to issue labeling guidelines soon as part of the Obama Administration’s fight against obesity, which has reached epidemic proportions in this country.
RETAINING EQUITIES. In traditional stores, Kodak uses color cues significantly to call out three groups of its digital picture f
Feature Article
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Leverage package design to sell on the Web

Though the right package may be on store shelves, the equities expressed there often come up short online. Create synergy between the store and the Web for increased sales.
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Feature Article
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Private-label brands express front-of-pack labeling concerns

At the PLMA Washington Conference and legislative briefings, concerns focus on cost and complexity in responding to anticipated FDA requirements.
Sterling Anthony, CPP
Feature Article
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Battle of the brands

As competitors, private-label and national brands incur gains and losses, but packaging remains a winner.
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News
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Kroger to boost private-label presence in beauty aisles

The retailer has beefed up its overall store-brand selection 25% during the past two years, and now it sees health and beauty as underserved by private-label.
News
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Private label update: Whole Foods redesigns prepared foods packaging

Upscale retailer’s strength of supporting regional suppliers made for weak national branding.
News
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Nine drivers propelling digital packaging's growth

It’s all about speed to market and getting razor-sharp graphics that enhance ‘pick-up’ power. Digital printing provides customization flexibility and supply chain pluses.
News
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Private label shows promise in personal care, beauty products

Two analysts expect retailers’ own brands to make more inroads in those aisles of the store as they pay more attention to product quality and consumer experiences.
News
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How well do you know your Hispanic shoppers? 10 things to consider

An effective packaging strategy goes beyond a bilingual label. It considers all aspects of the package. But first, you need to study this complex and emotional group.

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