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Package Design

Private Label Brands

Oatmeal-based beverages in aseptic cartons offer a healthful morning drink in a single-serve package.
Package Case Study
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Not your mother's private label

Exhibitors at this year’s Private Label Trade Show prove that store-brand packaging has come of age, displaying structures and designs on par with those of their name-brand competitors.
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The design for Duane Reade/Walgreens’ Good n’ Delish brand combines gut feeling and market insights, giving New Yorkers just what they wanted—a New York brand image they could relate to.
Feature Article
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Create a benchmark-busting private-label brand

Go beyond national-brand ‘best practices’ to create a superior private-label brand by leveraging package design that is seen by consumers as having meaning and purpose.
News
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Shoppers believe private label = national brands in different packaging

New research shows that 44% of UK shoppers believe that private label and store brands are produced in the same factory, while 59% believe that national brands are only more expensive because of advertising costs.
News
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Private-label products: part of the 'new normal'

Latest trend data shows that a majority of shoppers are buying private-label products in even more categories and are feeling savvy about doing so.
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News
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IoPP introduces two new awards to AmeriStar program

For the first time, a new private-label packaging category and a ‘Best in Show’ award will be included in the AmeriStar Package Awards competition when it launches this fall.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
Feature Article
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A life in packaging

It was 48 years ago that I walked into an office in London’s West End to begin my first job in packaging.
Dial_NutriSkin_bottles
Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
News
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18th annual HBA Global Expo is moved up to June 28-30

The growing private label and contract packaging services industries will be given attention at this year’s 18th annual HBA Global Expo & Conference, June 28-30 at the Jacob K. Javits Center in New York City.
News
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Companies

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News
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Proven innovation is the focus of Walmart's sixth annual expo

Walmart will fill to capacity the John Q. Hammons Convention Center in Rogers, AR, with packaging suppliers exhibiting proven solutions for improved sustainability. Expo starts next week.
Method_Waterfall
Feature Article
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Five lessons for building great packaging

Today’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.
Michio Kaku
News
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FUSE conference goal: Sharing the extraordinary

If you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
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Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Feature Article
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Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.

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