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Package Design

Labels

In-mold labeling differentiates this margarine package from Mills.
Package Case Study
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Package drives customer loyalty

Norway's Mills DA relaunched its margarine brands in a package that is designed to keep consumers coming back for more.
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Materials Product Brief
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UPM Raflatac: Label stock for craft beverages

Designed for use on glass, PET, and aluminium, UPM Raflatac’s high-performance label stocks for the Americas craft beverage market, are suitable for beer, wine, liquor, and even non-alcoholic beverages, such as energy drinks, flavored waters, and specialty sodas.


Package Case Study
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Labels help launch new bottled water

Tipsy® Water, a British natural spring water brand, has launched an innovative range of natural spring waters with an alcoholic flavor in a decorative shrink-sleeve branding solution.
News
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Sleeve Label Working Group releases recommendations

Final report provides recommendations the packaging industry can use to mitigate the impact of sleeve labels on the recycling of PET bottles.
Food-centric design rebrands Fiber Choice supplements
Package Case Study
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Food-centric design rebrands Fiber Choice supplements

Package graphics communicate to consumers that the product is made from 100% natural fiber found in fruits and vegetables.
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Funding available for use of How2Recycle label

Organizations offer funding to brand owners, packaging manufacturers, and retailers interested in implementing the SPC’s How2Recycle on-pack labeling system.
New graphics
Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study
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Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.
Package Case Study
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Cooking sauces satisfy in IML thin-wall containers

Unique cooking sauce product is packaged in a thin-wall, IML-decorated container with high-impact graphics that highlight its roots in dairy.
Steady growth forecast for U.S. flexible packaging
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Steady growth forecast for U.S. flexible packaging

Flexible Packaging Assn. envisions 2014 growth of 3.8% to $28.2 billion, making it one of the fastest-growing packaging segments in the U.S.
VARNISHED RAVEN. Gloss varnish over the raven image creates contrast against the matte background.
Package Case Study
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Hands-on wine packaging

Label redesign helps Minnesota winery gain better brand recognition.
Package Case Study
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Label makes ketchup stand out

As Traina Foods launches its first retail product, a full-body shrink sleeve label is playing a key role in differentiating it from the competition.
Materials Product Brief
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Label Impressions: Extended-text labels

Label Impressions, Inc. has enhanced its ability to provide extended-text labels and booklet labels since it installed a Nilpeter13” dual-web added content press with glue system, dual web, and overhead tower, all of which was designed to dramatically reduce set up and run times for coupon labels, folded booklet labels, and expanded content labels.
Package Case Study
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Pasta sauce label puts ingredients front and center

New packaging for the Victoria premium brand of artisanal pasta sauces lists ingredients on the front of the label to highlight the product’s fresh, all-natural ingredients.
Materials Product Brief
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Avery Dennison: Label-on-label, tag stock solutions

Avery Dennison Label and Packaging Materials’ Select Solutions includes: the Piggyback portfolio label-on-label solution featuring multi-layer constructions in which a removable self-adhesive label covers a second label that remains fixed to the original surface; and the Tag Stock portfolio, featuring bright white, pressure-sensitive tag constructions suited for apparel and bedding, cosmetics, point-of-purchase and other applications that require sturdy, removable labels.

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