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Package Design

Labels

A World Variety employee applies tags while trimming and repackaging produce for delivery to a retailer. A Melissa?s? tag (left)
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Locking in sales

A California-based produce wholesaler opts for new tags for improved product identification and greater brand visibility.
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Materials Product Brief
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Overwrapper brochure

Available from Elsner Engineering Works, Inc. (Hanover, PA), is a brochure describing the new OWH-800 shrink film overwrapper, which automatically overwraps and labels rolls of giftwrap paper at up to 60 rolls/min.
Materials Product Brief
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Shrink wrap easy-open tab

Latter Packaging Equipment (Los Angeles, CA) has developed The Latter Tab, a patented easy-open tab for shrink-wrapped packages. The tab can be manufactured from a variety of shrink films, including polyolefins, PE and food-grade films, using the company's special add-on option, which is mounted to the Latter sealer.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
This diagram illustrates the flow of resin from dryer, to booster units, to preform molding, to preform conditioning, to blow m
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Single-stage is on stage at Coke plant

Coca-Cola Company's commitment to bringing consumers the packages they want has helped make this plant in Poland special. Integrated injection molding of PET preforms and stretch/blow molding of bottles was a first in the vast Coke empire.
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Heublein 'autographs' a clear winner

Decanter for Smirnoff vodka will lead retailers into the holiday season. Crystal-like bottle and stopper signal reuse with the Smirnoff signature in view. Most sales command a premium price.
After filling, printed rollstock is perforated, cut and guided over the container before it enters the shrink tunnel. Perfecting
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Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.
Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
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Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
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Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.
The new inner cap for Maybelline lipsticks not packed in blister cards is a thermoforming and trimming achievement. This is espe
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Maybelline 'caps' thermoforming technology

High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
The three photos above show two 24-count trays shrink-wrapped into a single retail pack (top), a single 24-count tray with prot
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Shrink wrap system provides big retail thrust

A shrink wrapper overcomes heat and packing obstacles to bundle two 24-count trays of mr. big candy bars, enabling Neilson Cadbury to satisfy Canada's retailer demand for a 48-count pack.
Product visibility and an upscale look are among the advantages gained since Malibu 2000 switched from HDPE (right) to PET bottl
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Hair care line parts with HDPE

Salon customers are impressed since Malibu 2000 switched from screen-printed HDPE bottles to a tinted PET with the increasingly popular no-label look.
Pulsed CO2 laser delivers precisely positioned codes. Code changeovers are made by simply changing the mask (inset
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Blazer laser boosts drug line

Production efficiencies, improved accuracies, and reduced labor costs have been realized since laser coding was installed on this prescription drug line.
Materials Product Brief
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Shrink wrap

Transhield shrink wrap from LCM, Inc. (Elkhart, IN) is a nonabrasive, insulating shrink film that can be used on delicate goods or painted products, such as appliances, equipment or vehicles.
Materials Product Brief
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Shrink bag

The PromoBag shrink bag from Robbie Mfg. (Lenexa, KS) benefits fresh meat and food processors. Uses polyolefin anti-fog film for food applications, or a variety of other shrink films for nonfood applications.

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