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Package Design

Labels

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Heublein 'autographs' a clear winner

Decanter for Smirnoff vodka will lead retailers into the holiday season. Crystal-like bottle and stopper signal reuse with the Smirnoff signature in view. Most sales command a premium price.
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After filling, printed rollstock is perforated, cut and guided over the container before it enters the shrink tunnel. Perfecting
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Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.
Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
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Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
News
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Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
Feature Article
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
The new inner cap for Maybelline lipsticks not packed in blister cards is a thermoforming and trimming achievement. This is espe
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Maybelline 'caps' thermoforming technology

High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
The three photos above show two 24-count trays shrink-wrapped into a single retail pack (top), a single 24-count tray with prot
Feature Article
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Shrink wrap system provides big retail thrust

A shrink wrapper overcomes heat and packing obstacles to bundle two 24-count trays of mr. big candy bars, enabling Neilson Cadbury to satisfy Canada's retailer demand for a 48-count pack.
Product visibility and an upscale look are among the advantages gained since Malibu 2000 switched from HDPE (right) to PET bottl
Feature Article
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Hair care line parts with HDPE

Salon customers are impressed since Malibu 2000 switched from screen-printed HDPE bottles to a tinted PET with the increasingly popular no-label look.
Pulsed CO2 laser delivers precisely positioned codes. Code changeovers are made by simply changing the mask (inset
Feature Article
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Blazer laser boosts drug line

Production efficiencies, improved accuracies, and reduced labor costs have been realized since laser coding was installed on this prescription drug line.
Materials Product Brief
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Shrink wrap

Transhield shrink wrap from LCM, Inc. (Elkhart, IN) is a nonabrasive, insulating shrink film that can be used on delicate goods or painted products, such as appliances, equipment or vehicles.
Materials Product Brief
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Shrink bag

The PromoBag shrink bag from Robbie Mfg. (Lenexa, KS) benefits fresh meat and food processors. Uses polyolefin anti-fog film for food applications, or a variety of other shrink films for nonfood applications.
Materials Product Brief
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Bucket infeed shrink film bundler

Automation Packaging (Booth 3238) will introduce the APB B Series shrink film bundler. A bucket infeed allows handling of unstable products. It carries products from collation, through wrapping and into the shrink tunnel without product transfers.
Materials Product Brief
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Infeed and hot plate tunnel

Great Lakes (Booth 1546) will display its new custom-designed Infeed and Hot Plate Tunnel. This new infeed will be shown dividing pharmaceutical bottles into groups of three and shrink wrapping them into packages of three or six.
Materials Product Brief
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Lap seal flow wrapper

Ilapak's (Booth 2392) Lynx® Super horizontal flow wrapper is now available in a LapSeal version. It can be used with shrink films via electrostatic sealing or PE films using drag seal.
News
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How effective is nutrition labeling?

It must depend on who is asked. GMA claims that an "overwhelming majority of consumers" read food labels, and that 63% of consumers find the nutritional information on the label to be "easier to understand." However, a survey by the Food Marketing Institute (FMI) and Prevention Magazine reported that most food shoppers are not familiar with the new nutrition label.

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