"A package that meets the targeted consumer's needs" is how Snapple marketing manager Sylvia Oriatti describes the new Snapple Squeeze line of juice drinks in 20-oz bottles made of polyethylene terephthalate.
When Clearly Canadian was introduced ten years ago, it stood apart from mainstream soft drinks on store shelves. Says Jonathon Cronin, vice president of marketing at Clearly Canadian Beverage Corp.: "When we first launched the brand, the slight blue tint to the glass bottles and the ACL decorating were almost revolutionary." Ten years later, shelves are flooded with eye-catching products, and the pioneering beverage company decided that its core brand needed a boost.
Accraply's (Hopkins, MN) Model 935PW is a new labeler designed to apply paper, film, or thin-film p-s labels to rectangular and cylindrical containers used in the pharmaceutical and healthcare industries.
EXL FILM(TM) XPE-44, an LDPE-based shrink film from Intertape Polymer Group (Montreal, Quebec, Canada), has higher hot and cold slip levels to facilitate package insertion and removal from master cartons.