"A package that meets the targeted consumer's needs" is how Snapple marketing manager Sylvia Oriatti describes the new Snapple Squeeze line of juice drinks in 20-oz bottles made of polyethylene terephthalate.
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When Clearly Canadian was introduced ten years ago, it stood apart from mainstream soft drinks on store shelves. Says Jonathon Cronin, vice president of marketing at Clearly Canadian Beverage Corp.: "When we first launched the brand, the slight blue tint to the glass bottles and the ACL decorating were almost revolutionary." Ten years later, shelves are flooded with eye-catching products, and the pioneering beverage company decided that its core brand needed a boost.
Accraply's (Hopkins, MN) Model 935PW is a new labeler designed to apply paper, film, or thin-film p-s labels to rectangular and cylindrical containers used in the pharmaceutical and healthcare industries.
EXL FILM(TM) XPE-44, an LDPE-based shrink film from Intertape Polymer Group (Montreal, Quebec, Canada), has higher hot and cold slip levels to facilitate package insertion and removal from master cartons.