SmithKline Beecham's Lucozade, a popular energy drink sold in the U.K. and Ireland, recently received a dramatic packaging makeover intended to better convey the intense burst of flavor found inside the glass bottle.
The EDL System 3000 high-speed shrink wrapping and bagging system from EDL Packaging Engineers (Green Bay, WI) wraps at speeds to 60 packs/min. It's designed for "optimum tightness" using high-clarity PE or polyolefin shrink film and uses a four-sided sealing mechanism to offer a total enclosed pack.
Phoenix-based Shamrock Foods Co. has filed a "declaratory judgment action" in federal court in Phoenix, AZ. It seeks a ruling that the packaging for its Shamrock Farms "mmmmilk(TM)" single-serve milk products does not violate any trademark or trade dress rights that Dean Foods Co.
Packaging machinery spending by U.S. manufacturers this year will likely rise by up to 3% more than it did in 1997. Strong investment is expected from personal care and household/industrial chemical markets.
Two hot melts and one cold-glue adhesive are instrumental in allowing this Michigan miller to package more than a million cartons every day. Bundling and tray packing have been upgraded, too, and ink-jet printing of corrugated shippers is a big improvement.
Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.
Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.