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Package Design

Labels

Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
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Sterling Anthony, CPP
News
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Paper pallets

Paper pallets vie for their own niche.
News
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Innovation and a great label deliver brand experiences

Classens Cartils’ Rik Olthof explains that experiences, delivered through packaging, are essential to hooking today’s busy and information-overloaded consumer.
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
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Big boost from POD labels

 
Package Case Study
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Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.
Carmellas_Marinara
Package Case Study
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Distinctive label lends personality to Wisconsin bistro's sauce

Digital, pressure-sensitive labels help establish Carmella’s as a private-label sauce.
Materials Product Brief
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Hewlett-Packard Indigo: Hewlett-Packard Indigo: Renewed digital label stocks

UPM Raflatac's roll-to-roll digital label stocks have a proprietary topcoat that provides quality liquid ink anchorage and a long shelf life for lasting printability, and are suitable for use with the HP Indigo WS6000 digital press.
Materials Product Brief
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Klockner Pentaplast: PETG roll-sleeve films

Pentalabel PETG roll-sleeve films for shrink-label packaging from Klöckner Pentaplast provide the high shelf impact of full-body shrink sleeves for high-volume applications.
Materials Product Brief
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Avery Dennison Corporation: Labels for curved containers

Avery Dennison's Curve Appeal is a patent-pending system that works together with special Fasson Curvy film labels in a machine application process to label complex curved surfaces.
iStock_blister_pills
News
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Counterfeit drug issue hits the small screen

Dan Rather and Pfizer expose a counterfeit drug dealer; IBM touts its technology in an anti-counterfeiting commercial.
Package Case Study
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WS Packaging develops time indicator label

The label gradually turns pink to tell consumers when it is time to replace the Arm & Hammer refrigerator air filter.
Materials Product Brief
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UPM Raflatac, Inc: Renewed digital labelstocks

UPM Raflatac’s roll-to-roll digital labelstocks have a proprietary 
top-coat that provides quality liquid ink anchorage and a long shelf life
for lasting printability, and is suitable for use with the HP Indigo WS6000 digital press.

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