Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
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Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.