New label design and matching in-store merchandising cards make it simpler for customers to select the appropriate Sherwin-Williams paint primer. The well-known Cleveland-based paint manufacturer and distributor worked with brand identity and package design firm Interbrand Gerstman+Meyers (New York, NY) to create a distinctive color-coded design.
Two six-color digital offset presses drive Watson Label Products into the packaging market. Machines specialize in short-run production of flexibles used primarily for prototyping and promotional purposes.
A food labeling trade group has expressed concern that industry representatives may be barred in the future from face-to-face meetings with federal regulators that review new labels for meat and poultry products.
Shatter-resistant and lighter than glass, narrow-neck polyethylene terephthalate bottles for hot-filled beverages have enjoyed steady growth lately. But only now is a wide-mouth PET jar for hot-filled food being commercialized as Tree Top Inc.
To comply with FDA's labeling rules, Amway's Nutrilite Div. relies on a labeler with 12 independent servo-driven stations that permit fast changeover, high speed and improved copy-to-panel registration for square bottles of vitamins.
Several unorthodoxies on the filling line make it possible for this soft, squeezable, straight-walled polypropylene container to resist paneling after hot-filling. Also new is a first-of-its-kind on-line shrink label application in a bottling plant.