Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.
As FDA considers new labeling requirements for irradiated foods, a recent consumer study shows that while nearly half of those surveyed accept the term irradiation, more of them (55%) preferred the terms "cold pasteurization" and "electronic pasteurization." The study was commissioned by the Food Marketing Institute in collaboration with the Grocery Manufacturers of America, National Restaurant Assn., and American Meat Institute.
New label design and matching in-store merchandising cards make it simpler for customers to select the appropriate Sherwin-Williams paint primer. The well-known Cleveland-based paint manufacturer and distributor worked with brand identity and package design firm Interbrand Gerstman+Meyers (New York, NY) to create a distinctive color-coded design.
Two six-color digital offset presses drive Watson Label Products into the packaging market. Machines specialize in short-run production of flexibles used primarily for prototyping and promotional purposes.
A food labeling trade group has expressed concern that industry representatives may be barred in the future from face-to-face meetings with federal regulators that review new labels for meat and poultry products.