Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>

Package Design

Labels

News
|

New look brings a boom in sales

New labels on 750-mL glass bottles of six varietals from Delicato Family Vineyards have brought a significant increase in sales for the Novato, CA, wine maker.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Rubbermaid?s new brick-sized mop package is one-third the size of its previous pack (above). Six brick packs are now shrink-bund
Feature Article
|

Rubbermaid compacts damage

Mop heads are compression-packed to one-third their original size and then shrink-wrapped. Other benefits: lower material costs, zero damage and storage efficiencies.
Feature Article
|

Adhesives help Chelsea Milling stick to quality

Two hot melts and one cold-glue adhesive are instrumental in allowing this Michigan miller to package more than a million cartons every day. Bundling and tray packing have been upgraded, too, and ink-jet printing of corrugated shippers is a big improvement.
News
|

Have you ever been Gatorade Experienced?

Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.
News
|

Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.
News
|

Fresh French soup takes shrink-film label

Boldly decorated and full bodied, shrink-film labels have captured beverage marketers in a big way. Now Soup Ideale, a soup manufacturer in Saint Laurent, Blangy, France, is using a shrink-film label for 1-L bottles of fresh, refrigerated soup in high-density polyethylene bottles.
News
|

New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.
News
|

Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
Film is advanced evenly through the automatic L-sealer by a powered unwind and a side chain gripper. Inset photo shows cartoned
Feature Article
|

Video cassette packaging hits fast forward

Semi-automatic labeling, cartoning and shrink wrapping of video cassettes just couldn't keep pace with Provac's rapid growth. New equipment was the answer.
Feature Article
|

Jalapenos 'wheel' to market in new jar

New barrier plastic jug offers convenience, safety and disposal improvements.
Drums of Witco?s products are often stored outside (left),where labels are exposed to weather elements and the bleaching effe
Feature Article
|

Witco leaves lasting impression on containers

Chemical producer shifts to thermal-transfer-printed labels for drums often stored outside. Copy required by regulations is legible longer. Computer software makes labels much easier to create, too.
Feature Article
|

The incredible power of shrink packaging

Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.
Materials Product Brief
|

Viskase Corporation: Clear shrink film

Clear-Loc® 55 multilayer cross-linked polyolefin heat-shrinkable film is available from Viskase (Chicago, IL). Designed for manual, semi-automatic or automatic shrink wrapping equipment.
Feature Article
|

Packaging power prominent at HBA Global Expo '98

The power of packaging in marketing cosmetics and personal care products will be a major theme at this year's HBA Global Expo '98, June 8 to 10 at New York's Jacob Javits Convention Center.
Materials Product Brief
|

Eagle Automation: Label dispenser

Model LD910S is a new label dispenser from Eagle Automation (Sterling, IL) designed specifically for foodservice, bakery and pharmaceutical applications.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.