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Package Design

Labels

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Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
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Film is advanced evenly through the automatic L-sealer by a powered unwind and a side chain gripper. Inset photo shows cartoned
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Video cassette packaging hits fast forward

Semi-automatic labeling, cartoning and shrink wrapping of video cassettes just couldn't keep pace with Provac's rapid growth. New equipment was the answer.
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Jalapenos 'wheel' to market in new jar

New barrier plastic jug offers convenience, safety and disposal improvements.
Drums of Witco?s products are often stored outside (left),where labels are exposed to weather elements and the bleaching effe
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Witco leaves lasting impression on containers

Chemical producer shifts to thermal-transfer-printed labels for drums often stored outside. Copy required by regulations is legible longer. Computer software makes labels much easier to create, too.
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The incredible power of shrink packaging

Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.
Materials Product Brief
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Viskase Corporation: Clear shrink film

Clear-Loc® 55 multilayer cross-linked polyolefin heat-shrinkable film is available from Viskase (Chicago, IL). Designed for manual, semi-automatic or automatic shrink wrapping equipment.
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Packaging power prominent at HBA Global Expo '98

The power of packaging in marketing cosmetics and personal care products will be a major theme at this year's HBA Global Expo '98, June 8 to 10 at New York's Jacob Javits Convention Center.
Materials Product Brief
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Eagle Automation: Label dispenser

Model LD910S is a new label dispenser from Eagle Automation (Sterling, IL) designed specifically for foodservice, bakery and pharmaceutical applications.
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Irradiation labeling, or not?

As FDA considers new labeling requirements for irradiated foods, a recent consumer study shows that while nearly half of those surveyed accept the term irradiation, more of them (55%) preferred the terms "cold pasteurization" and "electronic pasteurization." The study was commissioned by the Food Marketing Institute in collaboration with the Grocery Manufacturers of America, National Restaurant Assn., and American Meat Institute.
One applicator arm applies two separate labels to the end of each case (top, opposite page) and the side (left
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Corner-wrap labeling without the wrap

A pair of easy-to-use adjacent-panel labelers each relies on one applicator arm to apply two separate labels, reducing material costs compared to corner wrap labels.
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Rectangular Spam cans upgrade to BOPP labels

For those of us who can remember the 1950s, being "spammed" has taken on new meaning. This is not something that affects the twentysomething and younger crowd much.
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Package design 'primes' users on paint primers

New label design and matching in-store merchandising cards make it simpler for customers to select the appropriate Sherwin-Williams paint primer. The well-known Cleveland-based paint manufacturer and distributor worked with brand identity and package design firm Interbrand Gerstman+Meyers (New York, NY) to create a distinctive color-coded design.
A sample print run for a Nestlé frozen novelty wrap promoting Walt Disney?s Hercules movie displays the impression-by-impres
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Digital-on-demand printing opens new markets for converter

Two six-color digital offset presses drive Watson Label Products into the packaging market. Machines specialize in short-run production of flexibles used primarily for prototyping and promotional purposes.
The label from the Just Pik?t brand emphasizes the juice is not pasteurized but rather frozen when it?s fresh
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Donnybrook over spring brooks (sidebar)

Putting the squeeze on fresh fruit juice
Labels of the five wines below were winners of recent competitions sponsored by the Tag and Label Manufacturers Institute and
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A good year for wine labels

Reflecting a surge in the wine industry, wine labels take precedence at recent awards competitions.

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