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Package Design

Labels

Feature Article
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FDA to streamline dietary supplement labels (sidebar)

FDA 'dumps' laxative package
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Figure A
Feature Article
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PMMI expects growth in machine spending

Packaging machinery spending by U.S. manufacturers this year will likely rise by up to 3% more than it did in 1997. Strong investment is expected from personal care and household/industrial chemical markets.
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Adhesives help Chelsea Milling stick to quality

Two hot melts and one cold-glue adhesive are instrumental in allowing this Michigan miller to package more than a million cartons every day. Bundling and tray packing have been upgraded, too, and ink-jet printing of corrugated shippers is a big improvement.
News
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Have you ever been Gatorade Experienced?

Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.
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Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.
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Fresh French soup takes shrink-film label

Boldly decorated and full bodied, shrink-film labels have captured beverage marketers in a big way. Now Soup Ideale, a soup manufacturer in Saint Laurent, Blangy, France, is using a shrink-film label for 1-L bottles of fresh, refrigerated soup in high-density polyethylene bottles.
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New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.
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Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
Film is advanced evenly through the automatic L-sealer by a powered unwind and a side chain gripper. Inset photo shows cartoned
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Video cassette packaging hits fast forward

Semi-automatic labeling, cartoning and shrink wrapping of video cassettes just couldn't keep pace with Provac's rapid growth. New equipment was the answer.
Feature Article
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Jalapenos 'wheel' to market in new jar

New barrier plastic jug offers convenience, safety and disposal improvements.
Drums of Witco?s products are often stored outside (left),where labels are exposed to weather elements and the bleaching effe
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Witco leaves lasting impression on containers

Chemical producer shifts to thermal-transfer-printed labels for drums often stored outside. Copy required by regulations is legible longer. Computer software makes labels much easier to create, too.
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The incredible power of shrink packaging

Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.
Materials Product Brief
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Viskase Corporation: Clear shrink film

Clear-Loc® 55 multilayer cross-linked polyolefin heat-shrinkable film is available from Viskase (Chicago, IL). Designed for manual, semi-automatic or automatic shrink wrapping equipment.
News
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Irradiation labeling, or not?

As FDA considers new labeling requirements for irradiated foods, a recent consumer study shows that while nearly half of those surveyed accept the term irradiation, more of them (55%) preferred the terms "cold pasteurization" and "electronic pasteurization." The study was commissioned by the Food Marketing Institute in collaboration with the Grocery Manufacturers of America, National Restaurant Assn., and American Meat Institute.
One applicator arm applies two separate labels to the end of each case (top, opposite page) and the side (left
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Corner-wrap labeling without the wrap

A pair of easy-to-use adjacent-panel labelers each relies on one applicator arm to apply two separate labels, reducing material costs compared to corner wrap labels.

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