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Package Design

Labels

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Shrink sleeve invigorates glass bottle

SmithKline Beecham's Lucozade, a popular energy drink sold in the U.K. and Ireland, recently received a dramatic packaging makeover intended to better convey the intense burst of flavor found inside the glass bottle.
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Aseptic PE/EVOH/PE bottles hold shelf-stable infant formula

Infant formula isn't a category where you normally find a lot of packaging innovation. But this summer has brought us two interesting packaging advances in the "mother's milk" replacement business.
Materials Product Brief
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Gilbreth: Gilbreth: Gilbreth: Heat tunnel for shrink labels

New double-inverted heat tunnel from CMS Gilbreth (Bensalem, PA) is said to precisely control air flow and temperature for shrinking film labels onto contour containers or necked-in aerosol cans.
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Shamrock sues Dean over milk jug shape

Phoenix-based Shamrock Foods Co. has filed a "declaratory judgment action" in federal court in Phoenix, AZ. It seeks a ruling that the packaging for its Shamrock Farms "mmmmilk(TM)" single-serve milk products does not violate any trademark or trade dress rights that Dean Foods Co.
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New look brings a boom in sales

New labels on 750-mL glass bottles of six varietals from Delicato Family Vineyards have brought a significant increase in sales for the Novato, CA, wine maker.
Rubbermaid?s new brick-sized mop package is one-third the size of its previous pack (above). Six brick packs are now shrink-bund
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Rubbermaid compacts damage

Mop heads are compression-packed to one-third their original size and then shrink-wrapped. Other benefits: lower material costs, zero damage and storage efficiencies.
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FDA to streamline dietary supplement labels (sidebar)

FDA 'dumps' laxative package
Figure A
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PMMI expects growth in machine spending

Packaging machinery spending by U.S. manufacturers this year will likely rise by up to 3% more than it did in 1997. Strong investment is expected from personal care and household/industrial chemical markets.
Materials Product Brief
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B&H Labeling Systems: Shrink labeler

Model 8000 series shrink labeler reduces registration errors and eliminates bottlenecks that occur during change-over, says manufacturer B&H Labeling Systems (Ceres, CA).
Materials Product Brief
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EDL Packaging Engineers, Inc: Shrink-wrapping bagging system

The EDL System 3000 high-speed shrink wrapping and bagging system from EDL Packaging Engineers (Green Bay, WI) wraps at speeds to 60 packs/min. It's designed for "optimum tightness" using high-clarity PE or polyolefin shrink film and uses a four-sided sealing mechanism to offer a total enclosed pack.
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Adhesives help Chelsea Milling stick to quality

Two hot melts and one cold-glue adhesive are instrumental in allowing this Michigan miller to package more than a million cartons every day. Bundling and tray packing have been upgraded, too, and ink-jet printing of corrugated shippers is a big improvement.
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Have you ever been Gatorade Experienced?

Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.
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Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.
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Fresh French soup takes shrink-film label

Boldly decorated and full bodied, shrink-film labels have captured beverage marketers in a big way. Now Soup Ideale, a soup manufacturer in Saint Laurent, Blangy, France, is using a shrink-film label for 1-L bottles of fresh, refrigerated soup in high-density polyethylene bottles.
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New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.

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