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Package Design

Labels

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Label helps curb product diversion

A holographic labeling program instituted by hair-care manufacturer Sebastian Intl. helps to identify distributors and salons that sell or resell products to unauthorized retailers.
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When they?re conveyed into the shrink-film machines, the refrigeration units already have top and bottom end caps and interlocki
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Shrink-wrapped protection for white goods

When a British manufacturer of freezers and refrigerators entered a more upscale segment of the market, shrink film was the packaging material of choice.
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Bat-shaped bottle hits test markets

National Beverage Corp. is stepping to the plate with a sports drink that it hopes will drive up sales the way baseball sluggers drive in runs. In April, the Fort Lauderdale, FL-based company began test marketing Louisville Slugger Sports Drink®, a 20-oz beverage sold in four "Power ized®" flavors.
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Sunscreen labeling changes

New regulations on sun protection products are designed to better inform consumers. The regulations call for uniform, streamlined labeling on all OTC sunscreen products, including sunscreen-cosmetic combinations.
Formed beef patties are automatically dropped into formed trays by a retractable conveyor system
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Migros 'MAPS' out a meat strategy

The Migros chain of supermarkets in Switzerland relies on barrier materials and centralized, modified-atmosphere packaging for its case-ready fresh ground beef.
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New label doesn't corrode

Aggressive cleaning products and labels often don't mix. Just ask Wayne, NJ-based Castrol. The printing on the surface-printed in-mold label used on 1-gal jugs of its Super Clean(TM) cleaner and degreaser was disintegrating whenever the liquid cleaner dripped over the label.
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Food, beverage packaging to star at supermarkets

New packages stand out for major brands like Snapple, Mrs. Butterworth's and Sara Lee at this year's FMI show.
Materials Product Brief
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Green Bay Packaging Inc: Labeling films

Green Bay Packaging (Green Bay, WI) has introduced seven new labeling films that all use a clear 1.5-mil PE liner that provides an easy, consistent release with no silicone offset.
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OTC drugs sport new labels

Over-the-counter drugs must contain a new standardized format label designed to make it easier for consumers to understand a drug's benefits, risks and proper use, according to a new regulation from the U.S.
Materials Product Brief
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Intertape Polymer Group: Light-gauge shrink film

Exlfilmplus(TM) LTG is a 45-ga polyolefin thin shrink film made by Intertape Polymer Group (Bradenton, FL). The film is engineered for applications that need versatility.
Food, bronze
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More than just a pretty package (sidebar)

Additional winners include:
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Beef labeling

Congress continues to ponder requiring country-of-origin labels on some imported foods, including beef and lamb. Package labels would indicate the origin of the meat source and the percentages of both domestic and imported meat when they are blended, as in ground beef.
Materials Product Brief
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Integrity Seal International: Shrink sleeve

Integrity Seal Intl. (Wilkes-Barre, PA) can now offer five-color gravure printing on PVC shrink sleeves. The sleeves can be made to order for a variety of uses in mil thickness from 1.5 to 3 or more.
Materials Product Brief
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Sleeve labeler

Axon's (Garner, NC) EZ-Seal stepper-driven sleeve labeling system applies shrink sleeves to containers requiring sleeve lay-flat widths from 15 mm to 600 mm (1/2" to 24") at speeds from 50 to 750 cpm.
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Brighter label for baked beans

To differentiate its product in the supermarket aisle, Tri Valley Growers has changed to a brighter, more eye-catching label for its 15.5-oz cans of S&W Baked Beans.

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