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Package Design

Labels

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Call for uniform food safety label system

The multiplicity of different warning labels on food packages and other consumer products is confusing to consumers and, in many cases, has led consumers to discount or disregard the warnings, according to the Food Marketing Institute (FMI).
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Process-printed flexography in seven colors by Robbie Manufacturing, the graphics carry the traditional Pilgrim's Pride look wit
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Printed films seal meat trays

Leak-proof films, featuring flexo-printed designs, seal both fresh chicken and frozen meat products for two companies at stores nationwide. Pilgrim’s Pride repositions its full line of fresh chicken and Carlson of Albert Lea debuts Crossroad Farms fully cooked frozen meats.
Ethan Allen's Thomas Lowery said package consistency posed a challenge for the company as it began selling furnishings on its We
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E-commerce builds momentum by the bay

Before a larger-than-anticipated audience in San Francisco, representatives from packagers Ethan Allen and Reflect.com address packaging for e-commerce direct-to-consumers.
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Shrink wrap solves promo problems

Mayes Brothers, a manufacturer of carpentry levels, has increased its business and found a faster and cheaper method of packaging with PVC shrink wrap.
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'No-label' look reflects purity of product

Global Balance Co. switches from a glass jar to an HDPE tube for consumer benefits, vastly improving product sales.
Dietary supplements like these are typical of the kind of products NAI fills on Line One.
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Capsule-counting tech comes to NAI

New equipment at this California contract packager includes a tablet/capsule line with the latest in tablet-counting technology. On-line thermal-transfer coding shines, too.
Six cased toothbrushes are bundled in a curtain of film formed from two separate webs.
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Radius brushes away excess costs

Shrink sleeve bundling system enables Radius to unitize plastic cases of its unusual toothbrushes in film sleeves rather than the more costly folding cartons it had used.
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Mead products use gravure printed film

The latest additions to Mead Johnson Nutritional’s Viactiv® nutrition supplement line are Spritzers in 8-oz glass and Energy Fruit Smoothies in 8-oz aluminum cans.
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Special label has DNA 'alcopop' aglow

Wet Plant Beverages' DNA in 12-oz bottles features a no-label look and a back label with a neon green thumbprint that phosphoresces in blacklight.
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Heinz' EZ Squirt has more than cool curves

Come October, innovative packaging will help the H.J. Heinz Co. launch Heinz EZ Squirt, the first ketchup designed especially for kids. The Pittsburgh-based ketchup king designed the package with cool curves and pliable sidewalls that are easily squeezed.
Kraft
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Super marketing through packaging

Products at the Food Marketing Institute trade show in Chicago illustrate how grocery marketers rely heavily on packaging to add convenience and sales appeal.
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Soft drink crystals

Kraft Foods, Glenview, IL, has developed a new powdered soft drink called Health Quenchers. With additional ingredients meant to enhance a healthful lifestyle, Health Quenchers drink crystals hit retail shelves in April in a package designed by Lipson Alport Glass & Associates, (Northbrook, IL).
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Convenient dispenser for cotton swabs

An unusual dispensing package for 160-count cotton swabs has been a huge hit for Cotton Buds, Inc.
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E-commerce seminar analysis

Packagers, material suppliers and other firms addressed ‘Packaging for e-commerce direct-to-consumers’ at a June conference. Here’s an analysis from one of the conference's panel moderators.
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HBA highlights beauty in the Big Apple

HBA Global Expo, June 20 to 22 at New York’s Jacob Javits Convention Center, will inform and educate more than 12ꯠ cosmetics and personal care professionals with exhibits and conferences covering timely topics.

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