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Package Design

Labels

Kraft
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Super marketing through packaging

Products at the Food Marketing Institute trade show in Chicago illustrate how grocery marketers rely heavily on packaging to add convenience and sales appeal.
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Soft drink crystals

Kraft Foods, Glenview, IL, has developed a new powdered soft drink called Health Quenchers. With additional ingredients meant to enhance a healthful lifestyle, Health Quenchers drink crystals hit retail shelves in April in a package designed by Lipson Alport Glass & Associates, (Northbrook, IL).
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Convenient dispenser for cotton swabs

An unusual dispensing package for 160-count cotton swabs has been a huge hit for Cotton Buds, Inc.
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E-commerce seminar analysis

Packagers, material suppliers and other firms addressed ‘Packaging for e-commerce direct-to-consumers’ at a June conference. Here’s an analysis from one of the conference's panel moderators.
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HBA highlights beauty in the Big Apple

HBA Global Expo, June 20 to 22 at New York’s Jacob Javits Convention Center, will inform and educate more than 12ꯠ cosmetics and personal care professionals with exhibits and conferences covering timely topics.
Licensed logo as it appears on the package, above, is used by Dierberg's, below, and other providers of home meal replacement fo
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Dual-ovenable HMRs use logo

The new VersaTray™ identifying logo used by purveyors of HMRs emphasizes the CPET tray's dual-ovenable nature.
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Novelty packages greet FMI visitors

Retorted trays for Café Express™ from Wornick are launched at participating 7-Eleven stores nationwide. In a nearby booth, a 12-oz bottle is topped by an HDPE push/pull closure molded in the likeness of Scooby-Doo™.
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Label spouts off about oil can

Last month, WD-40 began selling its 3-IN-ONE® oil in a new, yet nostalgic-looking oil can package that’s decorated with a functional shrink-sleeve label.
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Sleeved bottles have character

As seen at the Food Marketing Institute show held May 7-9, Scooby-Doo!™ Belly Washers™ from In Zone Brands have closures and a look with a lot of kid-appealing character. The 12-oz bottle is topped by a 2 1/2’’-tall push/pull closure injection molded of high-density polyethylene in Scooby-Doo's likeness. PVC shrink sleeve is gravure-printed in eight colors. Pinched middle fits kids' hands.
Top photo shows the labeling station that applies labels to the square PET bottles. A spring-mounted overhead conveyor (above) h
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Square minis shake up a bottling line

When UDV began bottling two new brands of schnapps in its Toronto plant, the square bottle called for new labeling technology.
Frozen chicken wings are fanned out to individual weigh buckets by a dispersal cone (above). Bagged chicken drops out of the vf/
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Packaging of chicken wings takes off

When Canadian poultry producer Olymel automated the packaging of its chicken wings, it was able to redeploy 12 operators formerly required for manual packaging.
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Sleeve label dresses exotic Chai teas

Celestial Seasonings’ stunning full-body sleeve label provides marketing advantages for tapered, square bottles of hot-filled Mountain Chai tea lattes.
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Sleeve label dresses exotic Chai teas (sidebar)

Chai label ‘steams’ to bottle
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Euro-chic graphics

Clearly Canadian Beverage Corp. introduces Tré Limone, a more refined, Euro-centric sister beverage to Clearly Canadian.
On the back of the sleeve, a nearly undetectable electromagnetic wire is automatically applied near the seam. This theft-protect
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Clever display boosts sales

A shrink sleeve fitted with a theft-detection wire provides a French silverware manufacturer with a new way to safely display its wares. No one ever said the French always follow the rules. Amefa France in Thiers, France, is a good example. According to marketing manager Jean-Michel Parisy, the company was looking for a better way to display its products.

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