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Package Design

Labels

Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
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42 Best Package Designs
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Materials Product Brief
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The RB Dwyer Group: Web offset printing

The RB Dwyer Group’s IVCO (Infinitely Variable Cylinder Web Offset) press, manufactured by RDP Marathon, prints high-quality shrink sleeve labels comparable to rotogravure with no tooling costs.
BioPreferred
News
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USDA introduces bio-based labeling program

A voluntary product certification and labeling program has been initiated by the USDA’s BioPreferred program to encourage the identification and use of bio-based products.
STANDUP POUCH. Characteristics that mark this standup pouch are consumer convenience, long shelf life, and sustainability advant
Package Case Study
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Co-packer puts Sunkist brand front and center

A hot-fill standup pouch with a patented dispensing feature is just one of the innovative packaging formats that Protica is launching under the well-known Sunkist brand.
Package Case Study
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Water bottler loses a panel, gains an edge

A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
BC_Bundt
Package Case Study
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Parfait cups get 'gravure-quality' labels

Tampa, FL-based B.C. Bundt’s “Walk Away Parfaits” are decorated with attractive full sleeve shrink labels made of PVC and printed with UV-cured inks in up to six colors.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Sterling Anthony, CPP
News
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Paper pallets

Paper pallets vie for their own niche.
News
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Innovation and a great label deliver brand experiences

Classens Cartils’ Rik Olthof explains that experiences, delivered through packaging, are essential to hooking today’s busy and information-overloaded consumer.
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
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Big boost from POD labels

 
Package Case Study
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Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.
Carmellas_Marinara
Package Case Study
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Distinctive label lends personality to Wisconsin bistro's sauce

Digital, pressure-sensitive labels help establish Carmella’s as a private-label sauce.

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