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Package Design

Labels

Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
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News
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U.S. demand for labels to reach $20 billion in 2015

Although pressure-sensitive labels will expand at a healthy rate, they will face growing competition from stretch-sleeve, heat-shrink, and in-mold labels.
Sample packs. AccuDial's liquid OTC cough and cold pediatric med bottles include a two-part rotating label, plastic-packed dosin
Package Case Study
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AccuDial spins children's liquid medication dosing into the 21st Century

AccuDial’s inner and outer labels provide parents and caregivers information to precisely dose their child based on weight, not age.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
iStock_FDA_labels
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FDA gives thumbs-up to redesigned labels for some Merck meds

Agency commends Merck’s efforts to reduce pharmacy selection errors. The company’s Label Standardization Projects includes revisions for 34 container labels for 16 oral solid-dose drugs.
Package Case Study
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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
Package Case Study
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Shrink-sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink-sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Sterling Anthony, CPP
Feature Article
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Plastic layer pads: a study in sustainability

As a component of unitized loads, plastic layer pads are replacing their paper counterparts, thanks to some benefits that also score sustainability points.
Feature Article
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A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.
Feature Article
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CTE--a key advance in food traceability

In November 2009 the Institute of Food Technologists (IFT) released its FDA-commissioned report titled, “Product Tracing in Food Systems.”
Package Case Study
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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
Barn_Dad
Package Case Study
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Shrink sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Dasani_Odwalla
Package Case Study
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Dasani and Odwalla launch nationally in PlantBottle

Dasani PET bottle boasts 30% plant material, while Odwalla’s new HDPE package is the first 100% plant-based bottle that is also fully recyclable.
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Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.

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