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Package Design

Labels

Package Case Study
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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
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Package Case Study
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Shrink-sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink-sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Sterling Anthony, CPP
Feature Article
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Plastic layer pads: a study in sustainability

As a component of unitized loads, plastic layer pads are replacing their paper counterparts, thanks to some benefits that also score sustainability points.
Feature Article
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A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.
Feature Article
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CTE--a key advance in food traceability

In November 2009 the Institute of Food Technologists (IFT) released its FDA-commissioned report titled, “Product Tracing in Food Systems.”
Package Case Study
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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
Barn_Dad
Package Case Study
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Shrink sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Dasani_Odwalla
Package Case Study
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Dasani and Odwalla launch nationally in PlantBottle

Dasani PET bottle boasts 30% plant material, while Odwalla’s new HDPE package is the first 100% plant-based bottle that is also fully recyclable.
Pork_Farms
Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
Materials Product Brief
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The RB Dwyer Group: Web offset printing

The RB Dwyer Group’s IVCO (Infinitely Variable Cylinder Web Offset) press, manufactured by RDP Marathon, prints high-quality shrink sleeve labels comparable to rotogravure with no tooling costs.
BioPreferred
News
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USDA introduces bio-based labeling program

A voluntary product certification and labeling program has been initiated by the USDA’s BioPreferred program to encourage the identification and use of bio-based products.
STANDUP POUCH. Characteristics that mark this standup pouch are consumer convenience, long shelf life, and sustainability advant
Package Case Study
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Co-packer puts Sunkist brand front and center

A hot-fill standup pouch with a patented dispensing feature is just one of the innovative packaging formats that Protica is launching under the well-known Sunkist brand.
Package Case Study
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Water bottler loses a panel, gains an edge

A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
BC_Bundt
Package Case Study
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Parfait cups get 'gravure-quality' labels

Tampa, FL-based B.C. Bundt’s “Walk Away Parfaits” are decorated with attractive full sleeve shrink labels made of PVC and printed with UV-cured inks in up to six colors.

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