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Package Design

Labels

Package Case Study
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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
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Barn_Dad
Package Case Study
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Shrink sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Dasani_Odwalla
Package Case Study
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Dasani and Odwalla launch nationally in PlantBottle

Dasani PET bottle boasts 30% plant material, while Odwalla’s new HDPE package is the first 100% plant-based bottle that is also fully recyclable.
Pork_Farms
Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
Materials Product Brief
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The RB Dwyer Group: Web offset printing

The RB Dwyer Group’s IVCO (Infinitely Variable Cylinder Web Offset) press, manufactured by RDP Marathon, prints high-quality shrink sleeve labels comparable to rotogravure with no tooling costs.
BioPreferred
News
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USDA introduces bio-based labeling program

A voluntary product certification and labeling program has been initiated by the USDA’s BioPreferred program to encourage the identification and use of bio-based products.
STANDUP POUCH. Characteristics that mark this standup pouch are consumer convenience, long shelf life, and sustainability advant
Package Case Study
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Co-packer puts Sunkist brand front and center

A hot-fill standup pouch with a patented dispensing feature is just one of the innovative packaging formats that Protica is launching under the well-known Sunkist brand.
Package Case Study
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Water bottler loses a panel, gains an edge

A new secondary packaging design that uses a three-sided tray for bottled-water multipacks provides cost and sustainability benefits for Premium Waters.
BC_Bundt
Package Case Study
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Parfait cups get 'gravure-quality' labels

Tampa, FL-based B.C. Bundt’s “Walk Away Parfaits” are decorated with attractive full sleeve shrink labels made of PVC and printed with UV-cured inks in up to six colors.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Sterling Anthony, CPP
News
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Paper pallets

Paper pallets vie for their own niche.
News
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Innovation and a great label deliver brand experiences

Classens Cartils’ Rik Olthof explains that experiences, delivered through packaging, are essential to hooking today’s busy and information-overloaded consumer.
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.

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