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Package Design

Labels

Package Case Study
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Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
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Ferrari Maximum labels
Package Case Study
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
Materials Product Brief
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SATO America, Inc: CO2 reducing label

With the addition of a special CO2 absorbent being added to the label’s adhesive, SATO’s ECONANO series of labels absorb and reduce the CO2 that is released into the atmosphere when labels are incinerated.
Blue Skies fruit packs
Package Case Study
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Time/temperature-monitoring system for fresh-cut fruit

Blue Skies employs RFID technology for shipments of fresh-cut fruit from African fields to U.K. tables.
Materials Product Brief
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Nosco: Pre-attached insert placement for pharmaceutical products

Lit-a-Sure, from Nosco, allows 1 or multiple inserts to be attached to a box, rather than placed loose inside a box, which offers the potential for increased patient visibility and a more professional presentation.
Materials Product Brief
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Schreiner MediPharm: Label helps fight drug counterfeiting

Using integrated covert inscriptions, Schreiner MediPharm’s Pharma-Comb Void label helps eliminate the illegal practice of empty vials being refilled with fake drugs and resold.
Materials Product Brief
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UPM Raflatac, Inc: White lablelstock film for health & beauty, pharmaceuticals and food labeling

UPM Raflatac’s 2.6 mil PP Hi-Opacity White TC is a bright-white, highly-opaque film provides a lower-cost alternative to traditional pearlescent white films.
Piper_Heidsieck
Package Case Study
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Sexy crocodile skin label

See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.
Package Case Study
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Bars of gelato given a handmade, boutique feel

Design agency Substance was tasked with crafting the brand for Bar Gelato, a new gelato-on-a-stick creation from Geleteria Naia.
Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
News
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U.S. demand for labels to reach $20 billion in 2015

Although pressure-sensitive labels will expand at a healthy rate, they will face growing competition from stretch-sleeve, heat-shrink, and in-mold labels.
Sample packs. AccuDial's liquid OTC cough and cold pediatric med bottles include a two-part rotating label, plastic-packed dosin
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AccuDial spins children's liquid medication dosing into the 21st Century

AccuDial’s inner and outer labels provide parents and caregivers information to precisely dose their child based on weight, not age.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
iStock_FDA_labels
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FDA gives thumbs-up to redesigned labels for some Merck meds

Agency commends Merck’s efforts to reduce pharmacy selection errors. The company’s Label Standardization Projects includes revisions for 34 container labels for 16 oral solid-dose drugs.
Package Case Study
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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.

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