What is popular in labels at any one time often has to do with what is resonating with consumers—or what is in fashion. Materials, effects, coatings, and design all play a part in defining what is premium—and what is not—on today’s retail shelves.
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Payne’s HoloSense technology produces a range of holographic effect label patterns--diagonal stripe, raindrops, kaleidoscope, mini lens, and checkerboard--available for the surface finish, can be incorporated into existing labels or included as part of a new design.
Utilizing Latex Impregated and Jetlaser Translucent paper-based face materials, UPM Raflatac’s paper-faced products for shelf labeling applications provide label converters and retailers with compelling, environmentally-preferable alternatives to traditional vinyl products.
BYB Brands, a Coke Consolidated division, is taking advantage of special extended-test labels on its Tum-E Yummies brand, a fun, nutritious drink option for kids that comes with a spill-proof sports cap.