Package Design

Graphic Design

Marchesa’s 2013 Fall Runway Collection
Package Case Study
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Grooming tool graphics inspired by high-end couture

Marrying high-end couture with product innovation, a limited-edition line of beauty tools from Revlon was quickly plucked off store shelves in Fall 2013, with graceful, feminine decorations inspired by fashion designer Marchesa’s 2013 Fall Runway Collection driving impulse purchases.
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CURVED PACK. Icy Hot packages are consistent in their unique curved appearance and graphics that reinforce the brand and make it
Package Case Study
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Sanofi Chattem uses package design to launch Icy Hot Smart Relief

New product uses a wireless battery-powered device to address back pain. Package shape, graphics, and consumer input all play a role in on-shelf strategy.
Essentra: Inserts
Materials Product Brief
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Essentra: Inserts

Plurium Booklet and ComboPack leaflets offer a cost-effective, flexible option for healthcare packagers.
News
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Packaging, labeling play role in lawsuits

Plaintiffs file lawsuits alleging misleading labeling and packaging for Pfizer’s Advil and KAO USA’s Ban products.
•	2014 HCPC Compliance Package of the Year: Astra Zeneca SEROQUEL XR® 14-Day Sample Kit for Acute Bipolar Depression from MWV.
Feature Article
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Astra Zeneca, Eli Lilly, Novartis win HCPC honors

The Healthcare Compliance Packaging Council unveils the most innovative pharmaceutical packages designed to improve patient adherence.
Mediterra Nutrition Bars
Package Case Study
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Savory snack bars emphasize healthful ingredients

Less than a year old, Mediterra Nutrition Bars from NYC-based Mediterra Inc. have been picked up by more than 350 Target stores nationwide as well as several heath food chains, with consumers clamoring for the savory snack bars.
Syringes
Feature Article
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Pharmapack Europe covered lots of ground

Exclusive coverage fom Pharmapack Europe includes strategies for handling injectables, updates on new regs for med devices, and a look at the challenges of veterinary drugs.
Kura 1
Package Case Study
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Protein powder packaging taps into New Zealand origins

Packaging for new Smoothie Powder product containing New Zealand dairy protein uses clean, modern, and premium graphics, while telling the story of its origins, without feeling rustic.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
Package Case Study
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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
Shure headphones
Package Case Study
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Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.
Package Case Study
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Healthy eating cues abound on new CVS brand packaging

CVS’ new Gold Emblem Abound brand uses packaging graphics that call out health benefits and focus on ingredients and taste to make it easier for consumers to eat healthy.
Source: U.S. Food and Drug Administartion, “Pregnancy and Lactation Labeling Final Rule,” 12/3/14
News
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FDA updates drugs/biologics labeling system

Includes major revisions on pregnancy and breastfeeding, with labeling changes taking effect June 30, 2015. Prescription drugs and biologic products approved after June 30, 2015, will use the new format immediately, while labeling for prescription drugs approved on or after June 30, 2001, will be phased in gradually.
Package Case Study
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Greek yogurt alternative has a French flair

Representing an inventive departure in both product and packaging, Stonyfield Farm’s new Petite Crème is a yogurt-like fresh cheese product similar to fromage blanc that uses package graphics reflecting its French-inspired origins.
Skincare kit package delivers differentiation
Package Case Study
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Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
Column/Opinion
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No deceptions with this discussion about deceptive packaging

Does packaging have a reputation for untrustworthiness?

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