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Package Design

Graphic Design

Package Case Study
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Diageo's Tanqueray Old Tom gets new life

A limited edition of Diageo’s Tanqueray Old Tom gin features label graphics that retain some classic elements of the former design while refreshing others.
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Column/Opinion
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Humanize package design

There’s an amazing opportunity for innovation when it comes to packaging design today.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Dog Tag Brewing launches beer honoring America’s fallen warriors
Package Case Study
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Dog Tag Brewing launches beer honoring America’s fallen warriors

Unique can images made possible using special printing technology tell the story of 12 fallen warriors.
Column/Opinion
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Crucial things you may be overlooking in expanding your brand globally

Over the last 20 years, the economic landscape for companies producing fast-moving consumer goods has changed dramatically.
Package Case Study
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Salsa label takes on Texas personality

New packaging for Texas-Texas salsa brand includes enhanced Texas personality with iconic cowboy hat and rope on post, irregular label edge, and spot UV finishes.
Package Case Study
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Pasta sauce label puts ingredients front and center

New packaging for the Victoria premium brand of artisanal pasta sauces lists ingredients on the front of the label to highlight the product’s fresh, all-natural ingredients.
Package Case Study
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Package Case Study
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Spice line extension builds on bold package design

Curry sauce and spice mix maker Green Saffron adds a new range to its portfolio, borrowing and building upon the bold, colloquial graphics used for its debut products.
News
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Kashi formulas or labels likely to change by end of year

The Kellogg Company agrees to drop the terms “all natural” and “nothing artificial” from some Kashi products.
HDPE bottles double as language learning tools.
Package Case Study
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Bottles double as learning tools

In launching a healthful beverage choice for families with children, Drink Blocks LLC of Ladera Ranch, CA, opted for containers that become both a collectible toy and a bilingual learning tool.
Package Case Study
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Bottle true to moonshine's roots

Profiled on reality show “Moonshiners,” Tim Smith’s Climax Moonshine whiskey goes legit, launching in a bottle that reflects his unique story and the culture of moonshining.

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