Package Design

Graphic Design

GE1
Package Case Study
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Headlight pack redesign enhances shoppability

GE Lighting redesigns the structure and graphics of the blister packs for its premium headlight brand, making consumer selection easier and maximizing retailer selling space.
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Walgreens Approves Print Packaging Supplier
News
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Walgreens Approves Print Packaging Supplier

3C! Packaging receives Graphic Measures International (GMI) Print Packaging Supplier Certification for Walgreens.
Bertolli 1
Package Case Study
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New pasta sauce is premium throughout

Bertolli launches a new pasta sauce line that conveys its super-premium status through label graphics such as a black background, touches of gold, and fresh-ingredient photos.
Respimat Gold winner
News
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Boehringer Ingelheim kit packs earn honors

The New Jersey Packaging Executives Club announces its 37th Annual Award winners, including three in the pharmaceutical category.
Beck's Taste of the World
Package Case Study
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Beck's label gets premium treatment for new launch

Anheuser-Busch InBev combines a sophisticated label design with high-end printing techniques to deliver a new line of premium beers under the Beck’s brand.
THREE STICKS.
Package Case Study
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Passion for package redesign

Hyland’s reaches outside its comfort zone to relaunch kids ointment in a sustainable paperboard dispenser.
Package Case Study
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Crown Royal first in spirits to add serving facts panel

Pushing regulators since 2003 to allow macro-nutritional information for alcohol to be shared with consumers, Diageo becomes the first to add a serving facts label to its packaging.
Taylor Swift fragrance carton
Package Case Study
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Taylor Swift fragrance carton wins award for Diamond Packaging

Textured, felt paperboard, gold foil-stamped medallion, and rich palette of watercolors on carton complement primary bottle inside.
Artist Ryan McGinness designed the graphics for the new Hennessy V.S Limited Edition cognac bottle.
Package Case Study
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Radiant, artist-designed Hennessy bottle glows under blacklight

Artist Ryan McGinness, known for his contemporary symbology, designs a limited-edition Hennessy Cognac bottle with a bright, fluorescent pattern that glows under blacklight.
VariBlend: Dual-chamber tubes
Materials Product Brief
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VariBlend: Dual-chamber tubes

Dual-chamber, injection-molded tubes feature easy-to-use flip tops.
Animal vaccine label, for illustrative purposes only.
News
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FDA issues draft guidance on labeling for new animal drugs

Describes what the agency considers when deciding to take regulatory action; public comments accepted until 60 days after it publishes in the Federal Register.
Health Warrior 1
Package Case Study
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Chia protein bar uses ‘Modern Primitive’ aesthetic

The new Chia Protein Bar from Health Warrior uses package graphics that reflect the wisdom of Aztec and Inca warriors while highlighting the latest nutritional findings.
Rampage
Package Case Study
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Function meets fashion in new hair styling tools

A new hair dryer line under the Rampage clothing brand gets packaging that showcases the appliance’s hi-tech functionality while bringing the fashion-forward style Rampage is known for.
Pat Reynolds, VP Editor
Package Case Study
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Belgium’s talking bottles

For nearly 10 years a team of developers at KHS, a packaging machinery OEM based in Germany, has been working on a technology that permits direct digital printing on beverage bottles.
PACKAGE OPEN AND CLOSED. Sanofi’s Nasacort® Allergy 24HR booklet pack with thermoform delivers shelf impact.
Package Case Study
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Sanofi’s Nasacort® Allergy 24HR booklet pack with thermoform delivers ‘wow’ factor

Package design uses thermoformed ‘N’ to help make successful switch from prescription-only to over-the-counter sales.

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