Package Design

Graphic Design

Skincare kit package delivers differentiation
Package Case Study
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Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
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Column/Opinion
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No deceptions with this discussion about deceptive packaging

Does packaging have a reputation for untrustworthiness?
Food-centric design rebrands Fiber Choice supplements
Package Case Study
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Food-centric design rebrands Fiber Choice supplements

Package graphics communicate to consumers that the product is made from 100% natural fiber found in fruits and vegetables.
Package Case Study
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Craft beers get colorful update for 25th anniversary

Gordon Biersch Brewing Company redesigns the package graphics for its German-style craft beers, with colorful hues and a custom cap with a debossed, textured logo.
Package Case Study
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New tissue brands make a splash

Package graphics for a new line of bathroom and kitchen paper products under the Little Duck name emphasize softness and luxury, while still conveying value.
Cartons part of Nu-Life Nutritionals’ future plans
Package Case Study
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Cartons part of Nu-Life Nutritionals’ future plans

Not only do cartons provide shelf presence and add security, but they also deliver an anticipation of 'what’s inside.'
Package Case Study
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Diageo's Tanqueray Old Tom gets new life

A limited edition of Diageo’s Tanqueray Old Tom gin features label graphics that retain some classic elements of the former design while refreshing others.
New look for Suneva Medical's Regenica skin care packaging
Package Case Study
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New look for Suneva Medical's Regenica skin care packaging

Rebranded line aims to help physicians attract patients to the power of growth factors as part of skin care regimen.
Column/Opinion
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Humanize package design

There’s an amazing opportunity for innovation when it comes to packaging design today.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Dog Tag Brewing launches beer honoring America’s fallen warriors
Package Case Study
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Dog Tag Brewing launches beer honoring America’s fallen warriors

Unique can images made possible using special printing technology tell the story of 12 fallen warriors.
Column/Opinion
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Crucial things you may be overlooking in expanding your brand globally

Over the last 20 years, the economic landscape for companies producing fast-moving consumer goods has changed dramatically.

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