For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
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This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.