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Package Design

Graphic Design

Feature Article
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'Big Book' provides package design inspiration

More than 500 full-color package designs are showcased in this new book, including a full selection of eco-friendly packages.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
SCOTCH-BRITE ANALYSIS. To understand the visual hierarchy of a point-of-purchase display for Scotch-Brite home cleaning products
Feature Article
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Vision science-based tool offers rapid design feedback

Designers and marketing strategists such as The Integer Group use scanning program to receive immediate feedback on the effectiveness of a design’s visual hierarchy.
Package Case Study
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Water brand infused with environmental reverence

A carefully chosen packaging design facilitated by a state-of-the-art bottling plant offers consumers a window to the soul of a natural artesian water brand from Panama.
Greenall
Package Case Study
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U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.
Paul_Mitchell_Awapuhi
Package Case Study
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Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.
Earths_Best_yogurt
Package Case Study
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Bold colors, photorealistic imagery distinguish new baby yogurt packs

Nostalgic baby illustrations coupled with vibrant colors and photorealistic fruit imagery assure mothers of the purity and freshness of new Earth’s Best Organic Baby Yogurt.
Wally_Bath
Package Case Study
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Chinese firm employs consultant for health and beauty packaging

Wally Bath products marketed internationally in newly designed packaging from brand and design consultant.
Package Case Study
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Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.
Carols_Daughter_Monoi
Package Case Study
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Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
iStock_Supreme_Court
News
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Copying brand name labeling protects generic drug manufacturers

June 23 U.S. Supreme Court decisions help pharmaceutical industry, generic drug manufacturers in particular.
Package Case Study
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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
NEW VENUES. New quick-chilling and shatterproof  "bottle cans" of FLASQ wine provide a new avenue for wine sales for JT Wines.
Feature Article
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Innovation Survey: Great graphics and structure critical, but not always Enough

Innovation involves not only compelling structural and graphic design, but also proper materials and production selection.
LIV_Organic_new
Package Case Study
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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Pork_Farms
Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
YZ_crystals
Package Case Study
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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.

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