Package Design

Graphic Design

Package Case Study
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Another honey of a bottle to buzz about

"B," The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.
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Package Case Study
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Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Just_Chill
Package Case Study
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Just Chill offers new four-pack

Colorful cans and cartons help California company market its ‘relaxation’ beverage.
Eppa_wine
Package Case Study
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Color and shape define organic superfruit wine label design

Bright colors and flowing shapes help convey a sense of fun and entertainment for a new sangria brand made with organic ingredients.
Package Case Study
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Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.
Feature Article
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'Big Book' provides package design inspiration

More than 500 full-color package designs are showcased in this new book, including a full selection of eco-friendly packages.
SCOTCH-BRITE ANALYSIS. To understand the visual hierarchy of a point-of-purchase display for Scotch-Brite home cleaning products
Feature Article
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Vision science-based tool offers rapid design feedback

Designers and marketing strategists such as The Integer Group use scanning program to receive immediate feedback on the effectiveness of a design’s visual hierarchy.
Package Case Study
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Water brand infused with environmental reverence

A carefully chosen packaging design facilitated by a state-of-the-art bottling plant offers consumers a window to the soul of a natural artesian water brand from Panama.
Greenall
Package Case Study
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U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.
Paul_Mitchell_Awapuhi
Package Case Study
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Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.
Earths_Best_yogurt
Package Case Study
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Bold colors, photorealistic imagery distinguish new baby yogurt packs

Nostalgic baby illustrations coupled with vibrant colors and photorealistic fruit imagery assure mothers of the purity and freshness of new Earth’s Best Organic Baby Yogurt.
Wally_Bath
Package Case Study
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Chinese firm employs consultant for health and beauty packaging

Wally Bath products marketed internationally in newly designed packaging from brand and design consultant.
Package Case Study
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Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.
Carols_Daughter_Monoi
Package Case Study
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Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
iStock_Supreme_Court
News
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Copying brand name labeling protects generic drug manufacturers

June 23 U.S. Supreme Court decisions help pharmaceutical industry, generic drug manufacturers in particular.

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