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Package Design

Graphic Design

Package Case Study
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Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.
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Carols_Daughter_Monoi
Package Case Study
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Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
iStock_Supreme_Court
News
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Copying brand name labeling protects generic drug manufacturers

June 23 U.S. Supreme Court decisions help pharmaceutical industry, generic drug manufacturers in particular.
Package Case Study
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Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
NEW VENUES. New quick-chilling and shatterproof  "bottle cans" of FLASQ wine provide a new avenue for wine sales for JT Wines.
Feature Article
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Innovation Survey: Great graphics and structure critical, but not always Enough

Innovation involves not only compelling structural and graphic design, but also proper materials and production selection.
LIV_Organic_new
Package Case Study
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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Pork_Farms
Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
YZ_crystals
Package Case Study
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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Package Case Study
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Refreshed packs reflect improved Luvs diaper

 
Package Case Study
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Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
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Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.
Package Case Study
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Digital can printing takes off with Air Berlin

What is said to be the first commercial application of digital electrostatic drop-on-demand printing technology from U.K.-based Tonejet was pioneered last May by Ball Packaging Europe at its Hassloch, Germany, beverage can manufacturing plant.

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