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Package Design

Graphic Design

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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
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Geometry shapes vision for homeopathic hair care

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Amber beauty fits for first super-premium maple syrup

According to maker Crown Maple Syrup, its line of Amber Syrup, in Light, Medium, and Dark varieties, sets a new royal standard for purity and quality by pairing the best nature has to offer with artisan craftsmanship and breakthrough processing techniques
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Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
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Nautical theme inspires vintage graphics for soap pack

Inspired by old-world utilitarian objects that were built to last, IZOLA of New York City has carefully curated a whimsical collection of bathroom accessories that combines functional everyday staples with antiquity. The IZOLA collection is offered in five distinct themes, one of which, Maritime, uses a nautical motif.
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Another honey of a bottle to buzz about

"B," The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.
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Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Just_Chill
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Just Chill offers new four-pack

Colorful cans and cartons help California company market its ‘relaxation’ beverage.
Eppa_wine
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Color and shape define organic superfruit wine label design

Bright colors and flowing shapes help convey a sense of fun and entertainment for a new sangria brand made with organic ingredients.
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Diet Coke gets dressed for autumn

This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed ad campaign and limited-time-only can design that will catch the eye of extraordinary individuals everywhere.
Feature Article
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'Big Book' provides package design inspiration

More than 500 full-color package designs are showcased in this new book, including a full selection of eco-friendly packages.
SCOTCH-BRITE ANALYSIS. To understand the visual hierarchy of a point-of-purchase display for Scotch-Brite home cleaning products
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Vision science-based tool offers rapid design feedback

Designers and marketing strategists such as The Integer Group use scanning program to receive immediate feedback on the effectiveness of a design’s visual hierarchy.
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Water brand infused with environmental reverence

A carefully chosen packaging design facilitated by a state-of-the-art bottling plant offers consumers a window to the soul of a natural artesian water brand from Panama.
Greenall
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U.K. gin brand gets 'radical and contemporary' refresh

For it’s 250th anniversary, Greenall’s Original London Dry Gin gets modern update, with stylized graphics meant to appeal to a younger generation of gin drinkers.
Paul_Mitchell_Awapuhi
Package Case Study
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Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.

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