Package Design

Graphic Design

Column/Opinion
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The polar bear debate

Like many others, I was confused when Coca-Cola launched its flagship Coke product in a primarily white and silver polar bear can. To me, the beverage I call “Coke” comes in a can that is red.
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Package Case Study
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Moroccan colors, patterns inspire custom brand icon

Spicy Moroccan condiment packaging combines traditional North African influences with a contemporary feel for an exotic, premium appearance on-shelf.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
New package retains some pink but relies heavily on black.
Package Case Study
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Panasonic personal grooming tools return to Target in new packaging

Panasonic's line of feminine power hand-held personal tools--encompassing a three-head razor, a four-head razor, and an epilator--recently returned to Target stores in newly redesigned packaging.
Lid and sidewall decorations both say 'healthful.'
Package Case Study
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Packaging boosts a margarine's brand

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.
Package Case Study
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Family-member status of dogs helps sell pet treats

Del Monte Pet Products plays up the bond between pets and their owners in the packaging for a new line of home-style dog treats.
Package Case Study
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Science of aromatherapy conveyed through color, texture, numbers

Line of 21 essential oil blends uses contemporary package design, with specifically chosen numbers, colors, and finishes to make the science of aromatherapy more approachable.
Karma Wellness Water’s KarmaCap.
Feature Article
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'Melting pot' innovations merit high scores

Our latest survey rewards packages that exhibit ‘true innovation’—defined as a melting pot of amazing conceptual ideas, great graphics, and incredible structural design, coupled with quality production.
Package Case Study
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Flock-of-birds theme carries design for sparkling water

The brand promise of crisp, natural refreshment is embodied in the package design for Something Natural sparkling water.
Cold and hot varieties are distinguished by blue and red, respectively.
Package Case Study
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Packaging, brand name make sake product approachable

Unique design agency approach to packaging supports Hiro Sake LLC’s strategy to launch an authentic Japanese spirits brand that demystifies sake for U.S. consumers.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
A teen's desire for freedom and self expression is shown in this design.
Feature Article
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Tween-tastic package design

Tips on creating packaging for the $200-billion-per-year tween market—one of America’s youngest, most desirable consumer groups.
Blackwood_pet_food
Package Case Study
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'Smart bag' design for pet food educates, differentiates

New packaging for dog-food brand Blackwood Pet Food places key product information on the front of the bag to aid ‘dog Moms’ in search of best nutrition.
Piper_Heidsieck
Package Case Study
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Sexy crocodile skin label

See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.
Package Case Study
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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.

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