Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Package Design

Graphic Design

Package Case Study
|

Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
A teen's desire for freedom and self expression is shown in this design.
Feature Article
|

Tween-tastic package design

Tips on creating packaging for the $200-billion-per-year tween market—one of America’s youngest, most desirable consumer groups.
Blackwood_pet_food
Package Case Study
|

'Smart bag' design for pet food educates, differentiates

New packaging for dog-food brand Blackwood Pet Food places key product information on the front of the bag to aid ‘dog Moms’ in search of best nutrition.
Piper_Heidsieck
Package Case Study
|

Sexy crocodile skin label

See it at Pack Expo Booth #2811. Draped in what the luxurylaunches.com blog calls a “sexy red crocodile skin,” the limited edition Bodyguard Champagne Brut from Piper-Heidsieck was rolled out this month at select travel retail outlets.
Package Case Study
|

Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Package Case Study
|

Bars of gelato given a handmade, boutique feel

Design agency Substance was tasked with crafting the brand for Bar Gelato, a new gelato-on-a-stick creation from Geleteria Naia.
Package Case Study
|

Dairy-free butter alternative positioned as light and bright

Family (and friends) has completed a major refresh for Pure, a premium U.K. dairy-free alternative to butter from Kerry Foods.
Package Case Study
|

Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
Package Case Study
|

Geometry shapes vision for homeopathic hair care

Package Case Study
|

Amber beauty fits for first super-premium maple syrup

According to maker Crown Maple Syrup, its line of Amber Syrup, in Light, Medium, and Dark varieties, sets a new royal standard for purity and quality by pairing the best nature has to offer with artisan craftsmanship and breakthrough processing techniques
Package Case Study
|

Retro colors and patterns put 'glee back in tea'

Belgium's Barú Chai Tea line is a "pure, rich and honest, funny and crazy" mixture of tea and chocolate.
Package Case Study
|

Nautical theme inspires vintage graphics for soap pack

Inspired by old-world utilitarian objects that were built to last, IZOLA of New York City has carefully curated a whimsical collection of bathroom accessories that combines functional everyday staples with antiquity. The IZOLA collection is offered in five distinct themes, one of which, Maritime, uses a nautical motif.
Package Case Study
|

Another honey of a bottle to buzz about

"B," The Honey-Cachaça Stinger is a new liquor brand co-founded by Formula 1 driver Nelson Piquet Jr. and friends.
Package Case Study
|

Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Just_Chill
Package Case Study
|

Just Chill offers new four-pack

Colorful cans and cartons help California company market its ‘relaxation’ beverage.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.