Package Design

Graphic Design

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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
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Thermochromic inks help Tuaca liqueur display a 'Perfect Chill'

Thermochromic inks on bottle label’s ‘tattoo’ indicate when spirit has reached the ideal drinking temperature.
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Purity is prime driver for skincare packaging

100% natural skincare oils range is designed to reflect the luxury, simplicity, and purity of the Marble Hill brand.
FritoLay GlutenFree
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Frito-Lay announces initiative to validate and label products as gluten-free

Company partners with the Celiac Disease Foundation and National Foundation of Celiac Awareness to educate consumers about celiac disease.
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Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.
Miller veterans can
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
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Wine-label design is a family affair

Family vineyard uses subtle symbols in its wine label graphics and logo to express the idea of family and the legacy of its vineyard.
Vaseline Blue Marlin
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
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Playful label designs for artisan cider 'upset the apple cart'

U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.
YSL
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
FPA Gold Award winner for Printing Achievement.
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Print excellence nets Gold

Creatively printed pouch packaging for frozen Icelandic Grouper Fillets has garnered an FPA Gold Award in Printing Achievement for Flex-Pack.
Ferrari Maximum labels
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
Loddon's new look.
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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Moonshine jug won NACD award.
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New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.

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