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Package Design

Graphic Design

Package Case Study
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Wine-label design is a family affair

Family vineyard uses subtle symbols in its wine label graphics and logo to express the idea of family and the legacy of its vineyard.
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Vaseline Blue Marlin
Package Case Study
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Package Case Study
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Playful label designs for artisan cider 'upset the apple cart'

U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.
YSL
Package Case Study
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
FPA Gold Award winner for Printing Achievement.
Package Case Study
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Print excellence nets Gold

Creatively printed pouch packaging for frozen Icelandic Grouper Fillets has garnered an FPA Gold Award in Printing Achievement for Flex-Pack.
Ferrari Maximum labels
Package Case Study
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
Loddon's new look.
Package Case Study
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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Moonshine jug won NACD award.
Package Case Study
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New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.
Column/Opinion
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The polar bear debate

Like many others, I was confused when Coca-Cola launched its flagship Coke product in a primarily white and silver polar bear can. To me, the beverage I call “Coke” comes in a can that is red.
Package Case Study
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Moroccan colors, patterns inspire custom brand icon

Spicy Moroccan condiment packaging combines traditional North African influences with a contemporary feel for an exotic, premium appearance on-shelf.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
New package retains some pink but relies heavily on black.
Package Case Study
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Panasonic personal grooming tools return to Target in new packaging

Panasonic's line of feminine power hand-held personal tools--encompassing a three-head razor, a four-head razor, and an epilator--recently returned to Target stores in newly redesigned packaging.
Lid and sidewall decorations both say 'healthful.'
Package Case Study
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Packaging boosts a margarine's brand

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.
Package Case Study
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Family-member status of dogs helps sell pet treats

Del Monte Pet Products plays up the bond between pets and their owners in the packaging for a new line of home-style dog treats.
Package Case Study
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Science of aromatherapy conveyed through color, texture, numbers

Line of 21 essential oil blends uses contemporary package design, with specifically chosen numbers, colors, and finishes to make the science of aromatherapy more approachable.

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