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Package Design

Graphic Design

Column/Opinion
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Bettering the packaging-advertising connection

When product packaging and brand advertising are harmonious, the targeted demographic can’t help but be successfully engaged.
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Farm-to-fork product names just say it like it is. Take, for example, Ronnybrook Farm milk, from Ronnybrook Farm Dairy in the Hudson Valley
Feature Article
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'Farm-to-fork' drives consumer packaging

The consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.
Package Case Study
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Sport-inspired aesthetics signal new Dr. Scholl's product

Industrial and graphic design teams work together to create holistic design for athletic insoles that sets the line apart from other Dr. Scholl’s products.
Package Case Study
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Fiery folkloric characters enliven powdered drink packs

A modern, edgy package design for powdered tea beverage Jade Monk draws inspiration from ancient Japanese folk characters.
Package Case Study
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Vibrant heritage of sausage store embodied in new sleeve graphics

New design for beloved brand of U.K. pork sausages connects consumers' desire for authenticity with the product's vibrant heritage.
Package Case Study
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Hummus packaging propels growth for Sabra

Sabra Dipping Company attributes the extraordinary growth of its hummus brand to its category-changing package design.
Package Case Study
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Pitch-perfect design for high-end audio

Packaging for ultra-premium headphones uses simplicity to convey quality of the product inside.
Celsius cans
Package Case Study
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Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Column/Opinion
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Choosing colors for packaging

Here are some true-blue observations meant to prevent you from becoming red-faced from mistakes and to make your competitors green with envy.
Package Case Study
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First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.
Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
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The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
Package Case Study
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Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.
Package Case Study
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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Package Case Study
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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.

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