Package Design

Graphic Design

Package Case Study
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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
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Thermochromic inks help Tuaca liqueur display a 'Perfect Chill'

Thermochromic inks on bottle label’s ‘tattoo’ indicate when spirit has reached the ideal drinking temperature.
Package Case Study
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Purity is prime driver for skincare packaging

100% natural skincare oils range is designed to reflect the luxury, simplicity, and purity of the Marble Hill brand.
FritoLay GlutenFree
News
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Frito-Lay announces initiative to validate and label products as gluten-free

Company partners with the Celiac Disease Foundation and National Foundation of Celiac Awareness to educate consumers about celiac disease.
Package Case Study
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Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
Package Case Study
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Wine-label design is a family affair

Family vineyard uses subtle symbols in its wine label graphics and logo to express the idea of family and the legacy of its vineyard.
Vaseline Blue Marlin
Package Case Study
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Package Case Study
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Playful label designs for artisan cider 'upset the apple cart'

U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.
YSL
Package Case Study
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
FPA Gold Award winner for Printing Achievement.
Package Case Study
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Print excellence nets Gold

Creatively printed pouch packaging for frozen Icelandic Grouper Fillets has garnered an FPA Gold Award in Printing Achievement for Flex-Pack.
Ferrari Maximum labels
Package Case Study
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
Loddon's new look.
Package Case Study
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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Moonshine jug won NACD award.
Package Case Study
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New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.
Column/Opinion
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The polar bear debate

Like many others, I was confused when Coca-Cola launched its flagship Coke product in a primarily white and silver polar bear can. To me, the beverage I call “Coke” comes in a can that is red.

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