Package Design

Graphic Design

Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
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Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.
Front of box
Package Case Study
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Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Package Case Study
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Contac group
Feature Article
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Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Package Case Study
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Windowed bag reveals jerky has nothing to hide

All-natural beef and pork jerky product is launched in a 3-oz, flexible film pouch with a window that showcases the product’s handcrafted appeal.
Package Case Study
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Clever cows are brand ambassadors for U.K. froyo brand

U.K. frozen yogurt brand Yoomoo conveys a fun and quirky personality through the use of whimsical cow illustrations on its range of take-home froyo tubs.
Column/Opinion
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Bettering the packaging-advertising connection

When product packaging and brand advertising are harmonious, the targeted demographic can’t help but be successfully engaged.
Farm-to-fork product names just say it like it is. Take, for example, Ronnybrook Farm milk, from Ronnybrook Farm Dairy in the Hudson Valley
Feature Article
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'Farm-to-fork' drives consumer packaging

The consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.
Package Case Study
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Sport-inspired aesthetics signal new Dr. Scholl's product

Industrial and graphic design teams work together to create holistic design for athletic insoles that sets the line apart from other Dr. Scholl’s products.
Package Case Study
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Fiery folkloric characters enliven powdered drink packs

A modern, edgy package design for powdered tea beverage Jade Monk draws inspiration from ancient Japanese folk characters.
Package Case Study
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Vibrant heritage of sausage store embodied in new sleeve graphics

New design for beloved brand of U.K. pork sausages connects consumers' desire for authenticity with the product's vibrant heritage.
Package Case Study
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Hummus packaging propels growth for Sabra

Sabra Dipping Company attributes the extraordinary growth of its hummus brand to its category-changing package design.
Package Case Study
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Pitch-perfect design for high-end audio

Packaging for ultra-premium headphones uses simplicity to convey quality of the product inside.

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