Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe,
is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.