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Package Design

Graphic Design

Package Case Study
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New Danone yogurt pack serves up a slice of summer

Sun-drenched, flavor-bursting graphics differentiate Danone UK’s new limited-edition Activia Summer Specials yogurt line.
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Green Toys is a unique brand and stands out as such on the shelf. It reassures but doesn’t overreach.
Feature Article
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Exceed consumer expectations through package design

Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
Vuka energy drinks are sold in Ball's 16-oz Alumi-Tek bottles.
Package Case Study
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Vuka Intelligent Energy drinks energized by aluminum bottles

Ball’s 16-oz Alumi-Tek bottles offer vibrant graphics, reclosability, and recyclability for sophisticated audience.
Equal pink
Package Case Study
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Equal unveils fresh new look

Enhanced logo, packaging and Web site allows consumers to more easily identify the various Equal product boxes by color and type of sweetener.
Column/Opinion
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Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
Package Case Study
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Another level of transparency for rPET egg packs

Pete & Gerry’s Organics emphasizes the importance of small family egg farms, with photos and copy on the carton liner that talk about its egg suppliers and the industry.
Redesign stresses vitality.
Package Case Study
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Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
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Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Package Case Study
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Commodity ingredient packs now provide home-cooking inspiration

Appetizing imagery of finished recipes using dry grain and bean ingredients from Great Scot adorn new packages for the products, to inspire at-home cooks.
Package Case Study
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Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
New logo for Cornetto ice cream treats.
Package Case Study
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Unilever Cornetto gets radical rebranding

The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe, is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.
Package Case Study
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Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.
Quaker’s Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel and functional performance.
Feature Article
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Label specification: Best practices in label development

Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation.
Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.

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