If you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.
Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.