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Package Design

Graphic Design

Package Case Study
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Commodity ingredient packs now provide home-cooking inspiration

Appetizing imagery of finished recipes using dry grain and bean ingredients from Great Scot adorn new packages for the products, to inspire at-home cooks.
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Package Case Study
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Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
New logo for Cornetto ice cream treats.
Package Case Study
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Unilever Cornetto gets radical rebranding

The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe, is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.
Package Case Study
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Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.
Quaker’s Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel and functional performance.
Feature Article
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Label specification: Best practices in label development

Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation.
Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.
Front of box
Package Case Study
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Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Package Case Study
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Contac group
Feature Article
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Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Package Case Study
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Windowed bag reveals jerky has nothing to hide

All-natural beef and pork jerky product is launched in a 3-oz, flexible film pouch with a window that showcases the product’s handcrafted appeal.
Package Case Study
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Clever cows are brand ambassadors for U.K. froyo brand

U.K. frozen yogurt brand Yoomoo conveys a fun and quirky personality through the use of whimsical cow illustrations on its range of take-home froyo tubs.
Column/Opinion
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Bettering the packaging-advertising connection

When product packaging and brand advertising are harmonious, the targeted demographic can’t help but be successfully engaged.
Farm-to-fork product names just say it like it is. Take, for example, Ronnybrook Farm milk, from Ronnybrook Farm Dairy in the Hudson Valley
Feature Article
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'Farm-to-fork' drives consumer packaging

The consumer trend toward locally grown fresh food has infiltrated the mass market. Learn how to utilize your packaging to convey premium, farm-fresh authenticity.

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