Package Design

Graphic Design

Package Case Study
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Another level of transparency for rPET egg packs

Pete & Gerry’s Organics emphasizes the importance of small family egg farms, with photos and copy on the carton liner that talk about its egg suppliers and the industry.
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Redesign stresses vitality.
Package Case Study
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Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
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Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Package Case Study
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Commodity ingredient packs now provide home-cooking inspiration

Appetizing imagery of finished recipes using dry grain and bean ingredients from Great Scot adorn new packages for the products, to inspire at-home cooks.
Package Case Study
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Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
New logo for Cornetto ice cream treats.
Package Case Study
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Unilever Cornetto gets radical rebranding

The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe, is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.
Package Case Study
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Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.
Quaker’s Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel and functional performance.
Feature Article
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Label specification: Best practices in label development

Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation.
Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Package Case Study
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HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
New intermittent-motion fill/seal equipment is used for Lundberg’s new stand-up rice pouches.
Feature Article
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Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.
Front of box
Package Case Study
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Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Package Case Study
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Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Contac group
Feature Article
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Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Package Case Study
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Windowed bag reveals jerky has nothing to hide

All-natural beef and pork jerky product is launched in a 3-oz, flexible film pouch with a window that showcases the product’s handcrafted appeal.

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