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Package Design

Graphic Design

Package Case Study
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Elegant simplicity defines new tea line

A new line of specialty teas introduced to the U.S. market from Israel uses sophisticated graphics that focus on the indulgent and soothing experience of tea drinking.
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Package Case Study
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Belt-buckle logo adorns rancher-inspired lemonade

All-natural premium lemonade Dust Cutter celebrates its Jackson Hole, WY, origins with Western-style package graphics. An aluminum bottle provides further differentiation.
Column/Opinion
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Shining some light on UV inks

Here are some considerations for determining whether UV inks should be part of your packaging.
Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Column/Opinion
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Micro beers, macro attitude

If you’re looking for a cultural experience, head to a liquor store with a large and diverse selection of craft beers. There you’ll find visual stimulation, intellectual engagement, and educational opportunities galore.
Packaging for new HONEST Fizz naturally sweetened sodas from Honest Tea uses whimsical product shots and lots of bubbles to convey fun and effervescence while clearly being grounded in the heritage of the parent brand.
Feature Article
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Ten guidelines for effective front-panel design

While there are no hard-and-fast rules in front-panel package design, here are some guidelines to help you define your brand on today’s cluttered retail shelves.
Deities grace these dairy products.
Package Case Study
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Deities grace dairy bottles

Hain Refrigerated Foods, Inc., Woodinville, WA, makers of The Greek Gods® brand, and a leader in the Greek style yogurt category, has introduced a line of The Greek Gods® Kefir Low Fat Cultured Milk.
Package Case Study
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New Danone yogurt pack serves up a slice of summer

Sun-drenched, flavor-bursting graphics differentiate Danone UK’s new limited-edition Activia Summer Specials yogurt line.
Green Toys is a unique brand and stands out as such on the shelf. It reassures but doesn’t overreach.
Feature Article
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Exceed consumer expectations through package design

Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?
Vuka energy drinks are sold in Ball's 16-oz Alumi-Tek bottles.
Package Case Study
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Vuka Intelligent Energy drinks energized by aluminum bottles

Ball’s 16-oz Alumi-Tek bottles offer vibrant graphics, reclosability, and recyclability for sophisticated audience.
Equal pink
Package Case Study
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Equal unveils fresh new look

Enhanced logo, packaging and Web site allows consumers to more easily identify the various Equal product boxes by color and type of sweetener.
Column/Opinion
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Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
Package Case Study
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Another level of transparency for rPET egg packs

Pete & Gerry’s Organics emphasizes the importance of small family egg farms, with photos and copy on the carton liner that talk about its egg suppliers and the industry.
Redesign stresses vitality.
Package Case Study
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Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
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Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.

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