Package Design

Graphic Design

Package Case Study
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A new face for Clean & Clear skincare line

In updating the packaging for its Clean & Clear line of skincare products to contemporize the brand and harmonize its global packaging structures, Johnson & Johnson says it used its consumer-recognized logo as a springboard for the design.
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Package Case Study
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Packaging supports new ripple in functional beverages

Dr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.
Package Case Study
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Aluminum can-packed dog drinks

Judy In November 2009, specialty pet products company Petrol, Inc., Cornelius, NC, introduced a vitamin-enhanced hydrating drink for dogs.
Package Case Study
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Shrink labels deliver flexibility for small-batch vodkas

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.
Package Case Study
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Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.
Package Case Study
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Cool CD cover is body heat-activated

The secret surprise to the unassuming package is the use of a nontoxic, thermochromic ink from Chromatic Technologies Inc.
Package Case Study
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Godiva goes green while printing gold

Godiva trims more than 30% of its printing costs by switching from an imported specialty paper to a foil metallic coated paper. Sustainability gains are impressive.

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GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
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