Package Design

Graphic Design

NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
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Package Case Study
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Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
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Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.
Package Case Study
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Digital can printing takes off with Air Berlin

What is said to be the first commercial application of digital electrostatic drop-on-demand printing technology from U.K.-based Tonejet was pioneered last May by Ball Packaging Europe at its Hassloch, Germany, beverage can manufacturing plant.
Package Case Study
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Beer labels: a real whodunit story

Brewer draws interest to new line of beer by rolling out a detective mystery in cases of its locally brewed Just Beer brand India Pale Ale.
Packaging that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs
Package Case Study
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Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.
Wodka
Package Case Study
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Polish distiller employs traditional packaging for premium vodka in U.S.

Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.
Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
Package Case Study
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Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.
Package Case Study
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High shelf impact for probiotic drinks

GoodBelly Splash, a new line of single-serve fruit-based, probiotic beverages from Next Foods, Boulder, CO, is being packaged in 10-oz HDPE bottles rendered highly shelf-attractive by eight-color flexo-printed, 360-deg shrink-sleeve labels from Printpack.
Package Case Study
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New cans tout cane sugar

 
ZjN_energy_drink
Package Case Study
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Shrink-sleeve label helps launch ZUN energy drink

PETG label curves to the proprietary rocket-shaped PET bottle, which launched in the Denver area.
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
Package Case Study
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New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
Package Case Study
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.

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