Package Design

Graphic Design

NEW VENUES. New quick-chilling and shatterproof  "bottle cans" of FLASQ wine provide a new avenue for wine sales for JT Wines.
Feature Article
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Innovation Survey: Great graphics and structure critical, but not always Enough

Innovation involves not only compelling structural and graphic design, but also proper materials and production selection.
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LIV_Organic_new
Package Case Study
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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Pork_Farms
Package Case Study
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Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
YZ_crystals
Package Case Study
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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.
Calle_Azul
Package Case Study
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Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Package Case Study
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Refreshed packs reflect improved Luvs diaper

 
Package Case Study
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Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
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Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.
Package Case Study
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Digital can printing takes off with Air Berlin

What is said to be the first commercial application of digital electrostatic drop-on-demand printing technology from U.K.-based Tonejet was pioneered last May by Ball Packaging Europe at its Hassloch, Germany, beverage can manufacturing plant.
Package Case Study
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Beer labels: a real whodunit story

Brewer draws interest to new line of beer by rolling out a detective mystery in cases of its locally brewed Just Beer brand India Pale Ale.
Packaging that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs
Package Case Study
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Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.
Wodka
Package Case Study
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Polish distiller employs traditional packaging for premium vodka in U.S.

Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.
Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.

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