Package Design

Graphic Design

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High shelf impact for probiotic drinks

GoodBelly Splash, a new line of single-serve fruit-based, probiotic beverages from Next Foods, Boulder, CO, is being packaged in 10-oz HDPE bottles rendered highly shelf-attractive by eight-color flexo-printed, 360-deg shrink-sleeve labels from Printpack.
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New cans tout cane sugar

 
ZjN_energy_drink
Package Case Study
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Shrink-sleeve label helps launch ZUN energy drink

PETG label curves to the proprietary rocket-shaped PET bottle, which launched in the Denver area.
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
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New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
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Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
Warburtons
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Newcomer brings originality, quirkiness to snack foods

The snack-food aisle is cluttered with a mind-boggling assortment of brands and a lot of visual “noise.” For newcomers in the category, distinction is essential.
Package Case Study
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La Senza extends lingerie branding into fragrance packaging

La Senza, a well-known lingerie retailer in Canada and 30 other countries, has extended the brand into fine fragrances with La Seduction.
McCain_Foods
Package Case Study
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'What's in dinner' replaces 'what's for dinner'

McCain Foods, an international marketer of convenient, frozen-food products, has brought its McCain It’s all good™ message to life with new package designs for its frozen pizza, pizza pockets, and potato lines in Canada.
Package Case Study
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Crisper creamer labeling

Darigold, Inc., a Seattle-based regional distributor of dairy products, has introduced new shrink sleeve labeling for its creamer products in two flavors (French Vanilla and Hazelnut).
Package Case Study
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Next-generation gravure printing

KromaSilk enhanced rotogravure printing technology from Bemis/Milprint Div., applied to preformed, metallized polyester film, stand-up pouch packaging for Wellness Pet (WellPet) Food/Mother Hubbard, Tewksbury, NY, is the recipient of an FPA Gold Award for Printing Achievement.
Package Case Study
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A new face for Clean & Clear skincare line

In updating the packaging for its Clean & Clear line of skincare products to contemporize the brand and harmonize its global packaging structures, Johnson & Johnson says it used its consumer-recognized logo as a springboard for the design.
Orgain
Package Case Study
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Packaging supports new ripple in functional beverages

Dr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.
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Aluminum can-packed dog drinks

Judy In November 2009, specialty pet products company Petrol, Inc., Cornelius, NC, introduced a vitamin-enhanced hydrating drink for dogs.
Package Case Study
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Shrink labels deliver flexibility for small-batch vodkas

Etched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.

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